Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.
• “If the customers catch a cold, the manufacturers catch pneumonia” (12/24)
• “When you promote a good engineer to manager, you may get a bad manager and lose a good engineer” (12/24)
• “A bar without gin is like an Italian kitchen without pasta” (12/24)
• “Those convinced against their will are of the same opinion still” (12/23)
• “Protect your bagels. Put lox on them” (12/23)
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Above, Big Apple Corner at 54th Street and Broadway in Manhattan.
Above, John J. Fitz Gerald, from the Oct. 17, 1931, Turf Play, p. 7.
Listen to Robert Emmerich introduce The Big Apple, a hit song from 1937. Music written by Bob and performed by Tommy Dorsey's Clambake Seven with Bob on piano. Lyrics written by Buddy Bernier and sung by Edythe Wright. Audio provided by Dorothy Emmerich.