13 June 1993, New York Times, pg. 584 (ad):
HISTORIC
ORCHARD STREET
BARGAIN DISTRICT
19 December 1993, New York Times, pg. CY4:
Selling History on the Lower East Side
(...)
The thrust has been frankly promotional. One of the group's early actions was to hire a public relations firm, McKeefry & Company, to come up with a catchy new name and logo for the area: "Historic Orchard Street Bargain District."

