A plaque remaining from the Big Apple Night Club at west 135th Street and Seventh Avenue in Harlem.

Above, a plaque remaining from the Big Apple Night Club at west 135th Street and Seventh Avenue in Harlem.

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Entry from October 14, 2004
Bargain District
"Bargain District" is a modern promotional slogan for Orchard Street and the Lower East Side, but the area itself does have some history behind it.


13 June 1993, New York Times, pg. 584 (ad):
HISTORIC
ORCHARD STREET
BARGAIN DISTRICT

19 December 1993, New York Times, pg. CY4:
Selling History on the Lower East Side
(...)
The thrust has been frankly promotional. One of the group's early actions was to hire a public relations firm, McKeefry & Company, to come up with a catchy new name and logo for the area: "Historic Orchard Street Bargain District."
Posted by Barry Popik
Neighborhoods • (0) Comments • Thursday, October 14, 2004 • Permalink


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