Entry from
December 21, 2004
“Going Your Way” (MTA)
The Metropolitan Transit Authority (MTA) has a slogan: "Going Your Way."
They should have a different slogan for weekends when there are service delays.
2 February 1998, ADWEEK, pg. 44:
Korey Kay & Partners last week broke a campaign for New York's Metropolitan Transit Authority featuring the voice of actor Mandy Patinkin. The tagline, "MTA. Going your way," remains. In December, the MTA issued a request for proposal for its account, worth an estimated $10 million. Korey Kay, New York, said it will defend the account.
They should have a different slogan for weekends when there are service delays.
2 February 1998, ADWEEK, pg. 44:
Korey Kay & Partners last week broke a campaign for New York's Metropolitan Transit Authority featuring the voice of actor Mandy Patinkin. The tagline, "MTA. Going your way," remains. In December, the MTA issued a request for proposal for its account, worth an estimated $10 million. Korey Kay, New York, said it will defend the account.