American investor Warren Buffett has two investment rules:
Rule No. 1. Never lose money.
Rule No. 2. Never forget Rule No. 1.
Buffett has been cited with these rules since at least August 1985.
Wikiquote: Warren Buffett
Warren Edward Buffett (born 30 August 1930) is an American investor and the CEO of Berkshire Hathaway.
(...)
General rules
Rule No.1: Never lose money. Rule No.2: Never forget rule No.1.
Google News Archive
27 September 1984, Owosso (MI) Argus-Press, pg. 17, col. 1:
Ruke number one in sports prognosticating (and especially betting).
(1) “There’s no such thing as a sure thing.”
Rule number two.
(2) never, never forget rule number one.
5 August 1985, American Dental Association News, “The wisdom of Warrne Buffet,” pg. 10, col. 3:
Rule No. 1: Never lose money.
Rule No. 2: Never forget Rule No. 1.
Google Books
28 September 1986, Milwaukee (WI) Journal, “Contrarian tortoise” by Ray Kenney, pg. 2D, col. 2:
“Buffet (sic) has two rules on investing.” Arnold said. “One, don’t lose. Two, never forget rule one.”
Google Books
The Midas Touch:
The Strategies That Have Made Warren Buffett America’s Pre-Eminent Investor
By John Train
New York, NY: Harper & Row
1987
Pg. 96:
Remember Buffett’s two key rules for successful investing:
Rule No. 1. Never lose money.
Rule No. 2. Never forget Rule No. 1.
Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006. Now a Popeyes fast food restaurant on Google Maps.
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Above, Big Apple Corner at 54th Street and Broadway in Manhattan. Google Maps. Stolen and missing, 2021-2024.
Above, John J. Fitz Gerald, from the Aug. 15, 1931, Binghamton (NY) Press, pg. 14.
Listen to Robert Emmerich introduce "The Big Apple," a hit song from 1937. Music written by Bob and performed by Tommy Dorsey's Clambake Seven with Bob on piano. Lyrics written by Buddy Bernier and sung by Edythe Wright. Audio provided by Dorothy Emmerich.
Also listen to a 1937 "The Big Apple" song by Ozzie Nelson and his Orchestra. See a 1929 photo of John J. Fitz Gerald and a 1931 photo of John J. Fitz Gerald.
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