A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006. Now a Popeyes fast food restaurant on Google Maps.

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Entry from March 19, 2006
“When E. F. Hutton talks, people listen” (E. F. Hutton)
The investment firm of E. F. Hutton is now part of the Citigroup family. E. F. Hutton is still remembered for its catchy advertising slogan: "When E. F. Hutton talks, people listen." The commercials would show people stopping whatever they were doing the moment someone would casually say, "Well, my broker is E. F. Hutton, and he says..."

http://en.wikipedia.org/wiki/E._F._Hutton_&_Co.
E. F. Hutton & Co. was an American stock brokerage firm founded in 1904 by Edward Francis Hutton, his brother Franklyn Laws Hutton, and Gerald M. Loeb. Under their leadership, it became one of the most respected financial firms in the United States and for several decades was the second largest brokerage firm in the United States.

The brokerage house was the prinicipal component of what grew into a conglomerate of companies owned by E. F. Hutton Group Inc., listed on the New York Stock Exchange. Other subsidiaries of that Delaware-chartered holding company were E. F. Hutton Trust Company (now "Smith Barney Corporate Trust Company" and owned by Citigroup), E. F. Hutton Life Insurance Company, and E. F. Hutton Bank. The Hutton companies also managed many mutual funds and other investment vehicles, some of which were separately incorporated and/or registered, and participated actively in corporate mergers and public offerings of securities. The firm was best known for its commercials based on the phrase, "When E. F. Hutton talks, people listen."

28 July 1969, Washington Post, pg. D10:
When E. F. Hutton Speaks, People Listen.

14 October 1982, New York Times, pg. D23:
Mitchell J. Epstein, 52;
Led Advertising Firm

Mitchell J. Epstein, an advertising executive credited with a number of catchy slogans, died Tuesday at Lenox Hill Hospital, two weeks after having suffered a stroke. He was 52 years old and lived in Manhattan.

Mr .Epstein was chairman of Epstein, Raboy Advertising Inc., which he co-founded in 1974. He had previously been with Revlon Inc., Benton & Bowles, McCann Erickson and J. Walter Thompson advertising agencies.

Among the slogans devised by Mr. Epstein were "Man, Oh Manischewitz" and "When E. F. Hutton talks, people listen."

(Trademark)
Word Mark WHEN E. F. HUTTON TALKS, PEOPLE LISTEN
Goods and Services (CANCELLED) IC 036. US 101 102. G & S: FINANCIAL SERVICES, NAMELY, PROVIDING STOCK AND COMMODITY BROKERAGE, AND INVESTMENT BANKING SERVICES. FIRST USE: 19690414. FIRST USE IN COMMERCE: 19690414
Mark Drawing Code (1) TYPED DRAWING
Design Search Code
Serial Number 73583531
Filing Date February 18, 1986
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition August 19, 1986
Registration Number 1416935
Registration Date November 11, 1986
Owner (REGISTRANT) E. F. HUTTON & COMPANY INC. CORPORATION DELAWARE ONE BATTERY PARK PLAZA NEW YORK NEW YORK 10004
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record JAMES REISMAN
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Cancellation Date May 17, 1993

Posted by {name}
Banking/Finance/Insurance • Sunday, March 19, 2006 • Permalink


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