It is almost certain, given his long use of the term, that John J. Fitz Gerald helped to name this column. This would be the second Fitz Gerald "Big Apple" column.
15 June 1928, New York (NY) Morning Telegraph,pg. 18, col. 4:
On the Big Apple
ACTIVITIES AT ANCIENT AQUEDUCT
(A different sub-head was used for various other tracks, such as Belmont and even Saratoga. No authorship of the column was given -- ed.)
22 May 1947, New York (NY) Herald Tribune, "Radio in Review: Transatlantic Quiz" by John Crosby, pg. 22:
They were pretty hep in American slang, too, but they missed -- and so did I -- on the phrase "in the big apple" and "on the big apple." The first refers to a fruit picker in Oregon; the second to jockeys who go from track to track to ride in the big stake races.
New York City • The Big Apple • 1920s: John J. Fitz Gerald and the N.Y. Morning Telegraph • Sunday, July 11, 2004 • Permalink