A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from September 28, 2004
5th Avenue (candy bar)
"5th Avenue" is the mystery candy bar. As the web discussions that follow describe it, the "5th Avenue" candy bar seems like it's been around forever, but no one seems to eat it. It's been described as a knockoff of "Butterfinger."

The "5th Avenue" candy bar was launched in 1936. There is another candy trademark of "Fifth Avenue" from 1933.

The "5th Avenue" is: "Crunchy Peanut Butter coated with Hershey's milk chocolate."


(U.S. Patent and Trademark Office)
Word Mark FIFTH AVENUE
Goods and Services (CANCELLED) IC 030. US 046. G & S: Boxed Fine Candies. FIRST USE: 19330000. FIRST USE IN COMMERCE: 19330000
Mark Drawing Code (1) TYPED DRAWING
Serial Number 73239479
Filing Date November 16, 1979
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition March 23, 1982
Registration Number 1230143
Registration Date March 8, 1983
Owner (REGISTRANT) Fred Meyer, Inc. CORPORATION OREGON P.O. Box 42121 Portland OREGON 97242
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record Kenneth S. Klarquist
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Cancellation Date July 27, 1989
...
...
Word Mark 5TH AVENUE
Goods and Services IC 030. US 046. G & S: Candy Bars. FIRST USE: 19360000. FIRST USE IN COMMERCE: 19360000
Mark Drawing Code (1) TYPED DRAWING
Serial Number 73246726
Filing Date January 18, 1980
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition April 17, 1984
Change In Registration CHANGE IN REGISTRATION HAS OCCURRED
Registration Number 1285429
Registration Date July 10, 1984
Owner (REGISTRANT) Luden's Incorporated CORPORATION PENNSYLVANIA Reading PENNSYLVANIA 19603
(LAST LISTED OWNER) HERSHEY CHOCOLATE & CONFECTIONERY CORPORATION CORPORATION BY CHANGE OF NAME, BY CHANGE OF NAME, BY MERGER DELAWARE 4860 ROBB STREET, SUITE 204 WHEAT RIDGE COLORADO 80033
Assignment Recorded ASSIGNMENT RECORDED
Type of Mark TRADEMARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR). SECTION 8(10-YR) 20031023.
Renewal 1ST RENEWAL 20031023
Live/Dead Indicator LIVE

(GOOGLE)
On The Corner of 5th and Who Eats It? : The Sneeze - Half zine. Could it be possible that Butterfinger (by Nestle) is a rip off of 5th Avenue
(by Hershey)??? Perhaps it deserves some respect after all. ...
http://www.thesneeze.com/mt-archives/000120.html - 11k - Cached - Similar pages

5th Avenue - The mystery candy bar.
... Location: CVS. OFFICIAL NAME OF SNACK: Hershey's 5th AVENUE WEIGHT: .58 oz. (FUN
Size!). DESCRIPTION OF SNACK: Shape of a flattened Butterfinger. ...
snacks.cyberpunks.org/fifthave.html - 6k - Cached - Similar pages

Nutritional value of Candies, 5TH AVENUE Candy Bar
... Company: Hershey Food Corp. Food group: Sweets. Nutrition Facts. ... Nutritional info
for Candies, 5TH AVENUE Candy Bar. Search our Nutritional Database. ...
http://www.jdhodges.com/nutritional-information/food-19098/ - 10k - Cached - Similar pages

5th Avenue
... Not much, but I guess 5th Avenue is a little sweeter, but not sickly. ... bought this
also bought these: Butterfinger M&M's Peanut Butter - 46.2g Hershey Cookies 'n ...
http://www.cybercandy.co.uk/aaasmt/ index.php/urk_indprod?xlc=65 - 32k - Cached - Similar pages
Posted by Barry Popik
Food/Drink • (1) Comments • Tuesday, September 28, 2004 • Permalink


The 5th Avenue was made in Reading, PA at a company named Luden’s which also made cough drops.  The 5th Avenue and the cough drops where made primarily during wartime.  Over the years, Luden’s became financially troubled, and Hershey foods bought them out.  The new version of the 5th Avenue is slightly different from the original as it used to be topped with Almonds, and used to use real chocolate.

Posted by Rich  on  09/30  at  12:06 PM

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