"Small Town Charm, World Class Culture” is the 2008-issued slogan of the city of Orange, Texas. It is not known if “the Big Orange” was considered.
Wikipedia: Orange, Texas
Orange also known as Fruit City is a city in Orange County, Texas, United States. As of the 2000 census, the city population was 18,643. It is the county seat of Orange CountyGR6, and is situated in East Texas. Located on the Sabine River, it lies east of Beaumont. Founded in 1836, it is a deep-water port (to the Gulf of Mexico).
The Orange Leader
Published: November 05, 2007 09:09 pm
Firm debuts new city logo
Tommy Mann, Jr.
The Orange Leader
Earlier this year, Imaginuity, Inc., a Dallas-based marketing firm, was hired to create an idea to help promote the community as well as the people and tourism opportunities available here.
Corbett Guest, president and CEO of Imaginuity Interactive, has spent much of the last several months in Orange and has grown very fond of the area.
Guest and his team set out to promote Orange as a city instead of just the city’s various attractions. The marketing plan was designed to include the natural resources of the area, the history, and various cultural aspects.
The team also solicited input from residents of Orange and that of nearby cities such as Beaumont, Port Arthur and Houston, who were interviewed by a third-party moderator not affiliated with Imaginuity.
The brand which was created to help promote the new Orange uses a variety of images, such as Oranges and blossoms and water, all framed by a large “O” with the tagline “Small town charm, World class culture,’ embodied in a banner under the brand.
The Beaumont Enterprise
City of Orange aims to become Southeast Texas attraction
By ROBERT HANKINS, The Enterprise
Updated 11/05/2007 11:08:13 PM CST
ORANGE - City officials and a Dallas-based marketing group believe that with help from the public, Orange has the potential to be the premier destination in Southeast Texas.
“We envision a day when Orange is nationally recognized for its world-class resources,” Walter Riedel III, CEO of the Nelda C. and H.J. Lutcher Stark Foundation, told an audience at the Lutcher Theater Monday.
As first reported on BeaumontEnterprise.com, the foundation and Dallas’ Imaginuity Interactive premiered the catchphrase, “Small Town Charm, World Class Culture.”
Accompanying that slogan is an insignia showing orange blossoms that can be tailored to fit various attractions such as the soon-to-open Shangri-La Botanical Gardens.
The logo will make its public debut in January in broadcast and print advertising, and on city vehicles, stationary and other venues. A similar version can be viewed at http://www.WatchOrangeGrow.com
Texas (Lone Star State Dictionary) • (0) Comments • Saturday, November 17, 2007 • Permalink