A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from April 26, 2006
“A Matter of Taste” (Tasti D-Lite)
Tasti D-Lite calls itself "New York's #1 frozen dessert." It's supposed to be low in calories, but testing has shown that it still has plenty of calories (but fewer than ice cream).

Tasti D-Lite states that it started in 1987, and "A Matter of Taste" appears as a slogan on its website. Trademark records for "A Matter of Taste" appear to go back to 1984.

http://www.tastidlite.com/pages/tasti-history.html
Tasti D·Lite History
Tasti D·Lite, a New York success story, was created in l987. Its secret formula began in the kitchen and was perfected in the lab. Tasti D·Lite now serves its creamy delicious, all natural frozen dessert to thousands of customers each week. Whether for lunch, an after-dinner treat or a post-workout snack, Tasti D·Lite lovers eat it morning, noon and night.

Here's how it all began. . .
With a passion for perfection, Celeste Carlesimo, together with her father, Louis Carlesimo, a food technologist, created the quintessential frozen dessert in l987.

Their creation - Tasti D·Lite - fulfilled the changing dietary needs and tastes of Americans. As the first all natural, lower calorie, frozen dessert, Tasti D-Lite's popularity quickly soared, and it soon became New York's favorite guilt-free indulgence. With one-fifth the calories of regular hard ice cream and one-fourth the calories of regular soft-serve ice cream, Tasti D·Lite is truly an American success story. For 17 years and counting, we are proud to serve the best tasting, all natural, lower calorie, low fat, soft-serve frozen dessert . . . and that is why Tasti D·Lite is "The All Natural Alternative."

Tasti D·Lite is now sold through a network of more than 75 independently owned and operated stores, but we remain a family-run business that continues to take pride in its loyal customers.

9 August 1989, New York Times, "Eating Well" by Marian Burros, pg. C4:
Tasti D-Lite and Skinny Dip provided lab reports that they said confirmed their calorie claims. Tasti D-Lite's analysis, done by weight, not volume, was made Friday by Ameritech Laboratories of Flushing, Queens. It reports 68 calories per 100 grams. Certified Analytical found 102 calories per 100 grams and and 87 calories per 100 grams in its two Tasti D-Lite samples.

(Trademark)
Word Mark A MATTER OF TASTE
Goods and Services IC 035. US 100 101 102. G & S: retail frozen confectionery store services. FIRST USE: 19840110. FIRST USE IN COMMERCE: 19840110
IC 030. US 046. G & S: frozen confections for consumption on or off the premises. FIRST USE: 19840110. FIRST USE IN COMMERCE: 19840110
Mark Drawing Code (1) TYPED DRAWING
Design Search Code
Serial Number 76546970
Filing Date September 25, 2003
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition November 9, 2004
Registration Number 2922176
Registration Date February 1, 2005
Owner (REGISTRANT) A Matter of Taste, Inc. CORPORATION NEW YORK 250 East 87th Street New York NEW YORK 10128
Attorney of Record Howard C. Miskin
Type of Mark TRADEMARK. SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE

(Trademark)
Word Mark TASTI D-LITE
Goods and Services IC 030. US 046. G & S: FROZEN CONFECTIONS FOR CONSUMPTION ON OR OFF THE PREMISES. FIRST USE: 19851100. FIRST USE IN COMMERCE: 19851100
Mark Drawing Code (1) TYPED DRAWING
Design Search Code
Serial Number 73710501
Filing Date February 10, 1988
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition November 29, 1988
Registration Number 1525999
Registration Date February 21, 1989
Owner (REGISTRANT) A MATTER OF TASTE, INC. CORPORATION NEW YORK 250 East 87 Street New York NEW YORK 10128
Attorney of Record HOWARD C. MISKIN
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "TASTI" APART FROM THE MARK AS SHOWN
Type of Mark TRADEMARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR).
Live/Dead Indicator LIVE

(Trademark)
Word Mark TASTI D LITE
Goods and Services IC 030. US 046. G & S: frozen confections for consumption on or off the premises. FIRST USE: 19871100. FIRST USE IN COMMERCE: 19871100
Mark Drawing Code (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code 08.09.25 - Other frozen confections and ice
26.11.21 - Rectangles that are completely or partially shaded
Serial Number 74260330
Filing Date March 30, 1992
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition August 17, 1993
Registration Number 1803350
Registration Date November 9, 1993
Owner (REGISTRANT) A MATTER OF TASTE, INC. CORPORATION NEW YORK 250 EAST 87TH STREET, STE 10 G New York NEW YORK 10128
Prior Registrations 1525999
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "TASTI" APART FROM THE MARK AS SHOWN
Type of Mark TRADEMARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR). SECTION 8(10-YR) 20040108.
Renewal 1ST RENEWAL 20040108
Live/Dead Indicator LIVE

(Trademark)
Word Mark TASTI D-LITE EST. 1987
Goods and Services IC 030. US 046. G & S: frozen confections with or without or within toppings and desserts with or without or within toppings for consumption on or off premises. FIRST USE: 20040701. FIRST USE IN COMMERCE: 20040701
Mark Drawing Code (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code 08.09.04 - Other forms of ice cream, sherbet and frozen yogurt
11.03.01 - Champagne glasses; Glasses, champagne; Glasses, wine; Goblets; Stemware (glasses); Wine glasses
26.13.21 - Quadrilaterals that are completely or partially shaded
26.13.25 - Quadrilaterals with one or more curved sides
Serial Number 78772998
Filing Date December 14, 2005
Current Filing Basis 1A
Original Filing Basis 1A
Owner (APPLICANT) A MATTER OF TASTE, INC. CORPORATION NEW YORK 250 East 87 Street New York NEW YORK 10128
Attorney of Record Howard C. Miskin
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator LIVE

Posted by Barry Popik
Restaurants/Bars/Bakeries/Food Stores • (0) Comments • Wednesday, April 26, 2006 • Permalink