“Always be yourself. Unless you can be Batman. Then always be Batman” is a jocular saying that has been printed on many posters. “Always be yourself” is a bland motivational saying. Why be Bruce Wayne in Gotham City when you can be Batman?
 
“Life lesson; You can’t go wrong when you be yourself, if you go wrong being yourself, don’t be yourself, fuck it. Be Batman, or someone else” was cited on Twitter on August 28, 2009. The expression went viral in 2011. “The most important thing in life is to be yourself. Unless you can be Batman instead. Then be Batman. Always be Batman” was cited on Twitter on March 23, 2011. “Always be yourself in life, unless you can be batman.. Always be batman” was cited on Twitter on May 10, 2011.
 
     
Wikipedia: Batman
Batman is a fictional superhero appearing in American comic books published by DC Comics. The character was created by artist Bob Kane and writer Bill Finger, and first appeared in Detective Comics #27 (May 1939). Originally named “the Bat-Man”, the character is also referred to by such epithets as the “Caped Crusader”, the “Dark Knight”, and the “World’s Greatest Detective”.
 
Batman’s secret identity is Bruce Wayne, an American billionaire, playboy, philanthropist, and owner of Wayne Enterprises. Having witnessed the murder of his parents as a child, he swore revenge on criminals, an oath tempered with a sense of justice. Wayne trains himself both physically and intellectually and crafts a bat-inspired persona to fight crime. Batman operates in the fictional Gotham City and is assisted by various supporting characters, including his butler Alfred, the police commissioner Jim Gordon, and vigilante allies such as Robin.
 
Twitter
William Strong
‏@StrongWillFlo
Life lesson; You can’t go wrong when you be yourself, if you go wrong being yourself, don’t be yourself, fuck it. Be Batman, or someone else
9:36 PM - 28 Aug 2009
 
Twitter
GeoAtreides
‏@GeoAtreides
If you aren’t going to be yourself, be Batman.
6:59 PM - 15 Nov 2009
 
Twitter
James Miller
‏@ASmallFiction
“Mom says to just be myself,” I said. Dad sneered. “That’s awful advice. Don’t be yourself. Be Batman.” When I turned around, he was gone.
1:54 AM - 19 Jul 2010
 
Twitter
CHREEZUS
‏@GangBubblegum
The most important thing in life is to be yourself. Unless you can be Batman instead. Then be Batman. Always be Batman.
2:34 AM - 23 Mar 2011
 
Twitter
Zachary Mcguirk
‏@zachmcguirk
Always be yourself in life, unless you can be batman.. Always be batman.
4:47 PM - 10 May 2011
 
Twitter
Doctor Oddfellow
‏@DoctorOddfellow
Photo: Always be yourself. Unless you can be Batman. Always be Batman. http://tumblr.com/xsf2ncbu4c
6:59 AM - 23 May 2011
 
Twitter
Michael Head
‏@Mikeh1994
Watching Batman & Robin, great way to start the day! Related quote; “Always be yourself. Unless you can be Batman. Then always be Batman.”
2:53 AM - 10 Jun 2011
 
Twitter
Catie Gray
‏@MizzCatieG
Always be yourself, unless you can be batman if that’s the case always be batman
12:47 PM - 1 Jul 2011
 
WeKnowMemes
The Most Important Thing In Life Is To Be Yourself Unless You Can Be Batman
– MARCH 7, 2012
 
Google Books
More One Liners, Jokes and Gags
By Grant Tucker
London: The Robson Press
2013
Pg. ?:
Unless you can be Batman, always be yourself.