A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from February 13, 2016
Arkansas: The Natural State (nickname)

Entry in progress—B.P.

The Encyclopedia of Arkansas History & Culture
State Nicknames
aka: Official State Nickname

(...)
In the early 1940s, a group of Little Rock (Pulaski County) businessmen known as the Committee of 100 began vigorous efforts to promote economic development and, consequently, stem the tide of outmigration in search of good jobs. Changing the state’s image was central to the group’s efforts. Committee of 100 promotional material referred to Arkansas as “Land of Opportunity,” a phrase more dynamic and perhaps less quaint than the older cognomen. In 1941, the tag phrase appeared for the first time on Arkansas auto license plates. In 1953, the Arkansas General Assembly took note of the committee’s efforts: House Concurrent Resolution 26 explicitly jettisoned “Wonder State,” noting that it did not “command the popular appeal that it once had,” and adopted “The Land of Opportunity” as Arkansas’s new nickname, alluding to a bright outlook for the development of business, industry, and agriculture.

During the 1980s, Arkansas’s outreach to tourists became more aggressive than before, reflecting a maturing understanding of tourism as a growth industry. In the mid-1980s, the Arkansas parks system began promoting Arkansas as “the Natural State” and the nickname proved popular, largely eclipsing the older “Land of Opportunity” in public esteem and currency.

OCLC WorldCat record
Arkansas is a natural : 20 exciting destinations in the natural state of Arkansas.
Author: Arkansas. Department of Parks and Tourism.
Publisher: Little Rock, Ark. : The Department, [197-?]
Edition/Format: Print book : State or province government publication : English

OCLC WorldCat record
Arkansas destinations : Arkansas is a natural ... a natural state for vacations.
Author: Arkansas. Department of Parks and Tourism.
Publisher: Little Rock : Arkansas Dept. of Parks and Tourism, [1978]
Edition/Format: Map : English

OCLC WorldCat record
Arkansas is a natural.
Author: Arkansas. Tourism Division.; Arkansas. State Highway & Transportation Department.
Publisher: Little Rock : Tourism Division, Arkansas Dept. of Parks & Tourism, [1982?]
Edition/Format: Map : State or province government publication : English

OCLC WorldCat record
Winter in the natural state : featuring Arkansas’ December ..., January and February ... calendar, plus highlights of coming events.
Author: Arkansas. Department of Parks and Tourism.
Publisher: Little Rock, Ark. : Arkansas Dept. of Parks and Tourism, 1982-1984.
Edition/Format: Journal, magazine : State or province government publication : English

OCLC WorldCat record
Arkansas outdoors : recreation in the natural state
Author: Ranny Cullom; Charmayne Cullom; Ozarks Regional Commission (U.S.)
Publisher: Little Rock, Ark. : Ozarks Regional Commission, 1983
Edition/Format: Print book : State or province government publication : English

OCLC WorldCat record
The natural state, Arkansas.
Author: Arkansas. Department of Parks and Tourism.
Publisher: Little Rock, Ark. : Arkansas Dept. of Parks & Tourism, [1986]
Edition/Format: Print book : State or province government publication : English

OCLC WorldCat record
Welcome to the Natural State.
Author: Little Rock (Ark.). Little Rock Convention & Visitors Bureau.; Arkansas. Department of Parks and Tourism.
Publisher: Little Rock, Ark., 1986.
Edition/Format: Print book : English

(Trademark)
Word Mark THE NATURAL STATE
Goods and Services IC 005. US 006. G & S: room fragrance products; namely, dried botanicals, refresher oils for dried botanicals and air fresheners in the form of fragrance sprays. FIRST USE: 19930525. FIRST USE IN COMMERCE: 19930525
Mark Drawing Code (1) TYPED DRAWING
Serial Number 74327741
Filing Date November 2, 1992
Current Basis 1A
Original Filing Basis 1B
Published for Opposition March 30, 1993
Registration Number 1812686
Registration Date December 21, 1993
Owner (REGISTRANT) AROMATIQUE, INC. CORPORATION ARKANSAS 3421 Highway 25B North HEBER SPRINGS ARKANSAS 72543
Attorney of Record J. Charles Dougherty
Type of Mark TRADEMARK
Register PRINCIPAL
Affidavit Text SECT 8 (6-YR). SECTION 8(10-YR) 20140628.
Renewal 2ND RENEWAL 20140628
Live/Dead Indicator LIVE

Posted by Barry Popik
Other ExpressionsOther States • Saturday, February 13, 2016 • Permalink