The Big Apple: Bargain District

Above, a plaque remaining from the Big Apple Night Club at west 135th Street and Seventh Avenue in Harlem.

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Above, Big Apple Corner at 54th Street and Broadway in Manhattan.

Above, John J. Fitz Gerald, from the Oct. 17, 1931, Turf Play, p. 7.

Listen to Robert Emmerich introduce The Big Apple, a hit song from 1937. Music written by Bob and performed by Tommy Dorsey's Clambake Seven with Bob on piano. Lyrics written by Buddy Bernier and sung by Edythe Wright. Audio provided by Dorothy Emmerich.

This site is edited by Barry Popik. Technical matters are handled by Grant Barrett of Double-Tongued Word Wrester Dictionary.

Entry from October 14, 2004

Bargain District

"Bargain District" is a modern promotional slogan for Orchard Street and the Lower East Side, but the area itself does have some history behind it.

13 June 1993, New York Times, pg. 584 (ad):
HISTORIC
ORCHARD STREET
BARGAIN DISTRICT

19 December 1993, New York Times, pg. CY4:
Selling History on the Lower East Side
(...)
The thrust has been frankly promotional. One of the group's early actions was to hire a public relations firm, McKeefry & Company, to come up with a catchy new name and logo for the area: "Historic Orchard Street Bargain District."

Posted by Barry Popik
Neighborhoods • (0) Comments • Thursday, October 14, 2004 • Permalink