“Valentine’s Day is great, but the real holiday is February 15th, when all the candy goes on sale” is a saying that has been printed on many images. “Or I could make art celebrating the real holiday coming up: February 15th - CHEAP CANDY DAY” was posted on Twitter by Jules Rivera on February 12, 2010.
 
The saying became popular by 2011. “February 15th is the REAL holiday: Discount Chocolate day!” was posted on Twitter by Jennifer on February 13, 2011. “February 15 is the REAL holiday, folks. That’s when all of the chocolate goes on sale!” was posted on Twitter by Zakiya on February 14, 2011.
       
 
Twitter
Jules Rivera
@julesrivera
Replying to @TylerJamesComic
@TylerJamesComic Or I could make art celebrating the real holiday coming up: February 15th - CHEAP CANDY DAY
12:21 PM - 12 Feb 2010
   
Twitter
Jennifer
@ojennifer_
Replying to @dayisfading
@dayisfading February 15th is the REAL holiday: Discount Chocolate day!
2:00 PM - 13 Feb 2011
       
Twitter
Kristy Darby
@Kristydixie
Neither pro- nor anti-Valentine’s. Just ambivalent. I am NOT ambivalent about discount chocolate on February 15. That’s the real holiday.
10:01 PM - 13 Feb 2011
 
Twitter 
a.k.a. Hfar
@Vhcabar
Happy Valentines Day all.  Now if you’ll excuse me, I’m going to wait until February 15, when the real holiday begins.
1:26 AM - 14 Feb 2011
   
Twitter
Zakiya
@ZakiyaLathan
February 15 is the REAL holiday, folks. That’s when all of the chocolate goes on sale! ☺
2:30 PM - 14 Feb 2011
 
Twitter
Romina
@RomiMorris
Let’s celebrate the real holiday people, February 15th!!! Candy goes on sale day!! Hooray! 😉
8:43 PM - 14 Feb 2011
   
Twitter
☀ ✌️
@Misschele_
Valentines day? Psh. February 15th is the REAL holiday. Lol that’s when all the candyyyy goes on sale!
4:26 PM - 21 Jan 2012
   
Twitter
Jessie
@Jessiemackay
The real holiday for me is February 15th.  When all the heart shaped chocolates are super cheap.
9:59 PM - 5 Feb 2012
   
Twitter
Tiffany Walker
@WalkerTexasTiff
Everyone knows the real holiday is February 15th….that’s when all the candy goes on sale.
10:07 PM - 13 Feb 2012
   
Twitter
Betsy Schroder
@BetsySchroder35
Who really cares about Valentine’s Day anyway? Everyone knows the REAL holiday is February 15th…hellloo discounted chocolates! 😉
11:40 PM - 13 Feb 2012
   
Twitter
Katt correia
@KCorreia12
I dont give a fuck about February 14th. The real holiday should be on February 15th when all the candy is on sale.
#duh
12:19 AM - 4 Feb 2013
 
Facebook
Her Campus at York U
February 14, 2018 ·
The real holiday is February 15th when all the chocolate goes on clearance. 🤣😏 Treat yourself with some post-V Day chocolate tomorrow.😋 Truth: chocolate is the way to your heart! 🍫💝
 
Twitter
Matt Bruno
@mattbruno750
Yea Valentine’s Day is great, but the real holiday is February 15th, when all the candy goes on sale
1:02 PM - 14 Feb 2019