A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from October 08, 2004
Bed-Stuy (Do or Die); Bed-Stuy and Proud of It
The Bedford-Stuyvesant area of Brooklyn (Bed-Stuy) is sometimes called "De(a)d-Stuy." It's a tough place.

A documentary Bed Stuy (Do or Die), about the ambulance corps, was released in 2002.

In 2005, the new, less-threatening "Bed-Stuy and Proud of It" slogan was introduced.

8 December 1990, New York Times, pg. 27:
Bed-Stuy,
Do or Die.
For Real. 911.
By DOUGLAS MARTIN

The Bedford-Stuyvesant Volunteer Ambulance Corp officially began on Feb. 23, 1989.

6 January 1991, New York Times, pg. BR9:
"So one day last year I moved to Bed Stuy (do or die) and I met this kid named Pistol Pop."

11 March 2005, New York Post, pg. 21:
Bedford-Stuyvesant will no longer be known as the gritty "Do or Die" section of Brooklyn - from now on, it's "Bed-Stuy and Proud of It."

That's the new slogan that was trotted out yesterday during a ceremony at Restoration Plaza on Fulton Street, attended by the likes of local hero Mos Def and other community leaders.

Posted by Barry Popik
Neighborhoods • (0) Comments • Friday, October 08, 2004 • Permalink