A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from July 29, 2014
Bedwick (Bed-Stuy + Bushwick)

The Brooklyn neighborhood of “Bedwick” (Bedford-Stuyvesant + Bushwick) was used in a real estate advertisement and was reported on the blog Curbed NY on August 5, 2013. The term has been only infrequently used—usually just as a joke for how silly real estate portmanteau names can be.


Wikipedia: Bedford-Stuyvesant, Brooklyn
Bedford–Stuyvesant (/ˈbɛdfərdˈstaɪvəsənt/; colloquially known as Bed-Stuy) is a neighborhood of 153,000 inhabitants in the north central portion of the New York City borough of Brooklyn. The neighborhood is part of Brooklyn Community Board 3, Brooklyn Community Board 8, and Brooklyn Community Board 16. The neighborhood is patrolled by the NYPD’s 79th and 81st precincts. In the City Council, the district is represented by Robert Cornegy of the 36th Council District.

Bedford–Stuyvesant is bordered by Flushing Avenue to the north (bordering Williamsburg), Classon Avenue to the west (bordering Clinton Hill), Broadway to the east (bordering Bushwick), and Atlantic Avenue to the south (bordering Crown Heights and Brownsville). It is served by Postal Service zip codes 11205, 11206, 11216, 11221, 11233, and 11238.

Wikipedia: Bushwick, Brooklyn
Bushwick is a working-class neighborhood in the northern part of the New York City borough of Brooklyn. The neighborhood, formerly Brooklyn’s 18th Ward, is now part of Brooklyn Community Board 4. It is policed by the NYPD’s 83rd Precinct and is represented in the New York City Council as part of Districts 34 and 37.

Bushwick is bound by Williamsburg to the north; Ridgewood, Queens, to the northeast; East New York to the southeast; Brownsville to the south; and Bedford-Stuyvesant to the southwest. It is served by zip codes 11207, 11221, and 11237. Bushwick was once an independent town and has undergone various territorial changes throughout its history.

Curbed NY
10 Rentals in ‘Bedwick’ (Yes, Really) Start at $1,650/Month
Monday, August 5, 2013, by Hana R. Alberts
Breaking news, everyone: the intersection of Bed-Stuy and Bushwick is now apparently known as “Bedwick,” according to the brokerbabble on rental listings at a newly renovated 12-unit rental building in the area. Now that you know what it is, you can totally live there. Ten of the apartments at 71 Stuyvesant Avenue are now on the market.

Time Out New York
Bedwick, Parkwanus and more neighborhood mash-ups that need to stop
Bedwick is the latest in a series of dumb neighborhood portmanteaus; please, make it stop.

By Amy Plitt Mon Aug 5 2013
It appears that realtors are at it again—and by it, we mean attempting to rebrand a neighborhood with the sole purpose of making it seem more attractive to incoming residents. Today, Curbed has details of apartments listed at 71 Stuyvesant Avenue—actually Bedford-Stuyvesant, but the realtors are calling the neighborhood “Bedwick,” for some reason. (Curious, considering it’s nowhere near Bushwick.) This comes mere weeks after we freaked out about Parkwanus becoming a thing, and RAMBO before that, and East Bushwick before that, and NoEVil before that, and…well, you get the idea.

Brokelyn
08/05/13 3:29pm
Another made-up BK neighborhood: ‘Bedwick’
by David Colon
No matter how much any reasonable person howls, real estate hustlers are always trying to think of new names for Brooklyn neighborhoods. RAMBO. Parkwanus. And now, because real estate companies are clearly run by people who love portmanteaus a bit too much, comes “Bedwick.” “What’s Bedwick?”, you ask? It’s Bed-Stuy. It’s just that it’s near Bushwick and real estate agents are clearly banking on their clients being complete freaking idiots.

What is Bedwick, aside from life imitating Brokelandia? Well, keeping in mind that it’s a lazily created smashup of words that sounds suspiciously like “bedwet,” Bedwick is supposed to be…the area south of Broadway on the border between Bed-Stuy and Bushwick. Which, if you aren’t addicted to portmanteaus, is popularly known as “Bed-Stuy,” being that it’s south of Broadway.

Gothamist
Welcome To Bedwick: A Gentrifier’s Paradise Where Bed-Stuy & Bushwick Meet
Lauren Evans in News on Aug 6, 2013 11:28 am
Bedwick! What’s there to hate? A combination of two distinct Brooklyn neighborhoods—Bed-Stuy and Bushwick, Bedwick rolls off the tongue far better than, say, Bedushstuywick or Parkwanus. It combines the tree-lined, neighborhood aesthetic of Bed-Stuy with the Roberta’s-having of Bushwick. What’s better than that?

We could argue all day about the malevolence of blurring neighborhood borders to boost real estate values (as if anywhere in this goddamn city needs that), but broker Roni Dotan isn’t trying to quibble. When he listed a Stuyvesant Avenue property as being in Bedwick, he knew exactly what he was doing.

“I didn’t come up with it,” Dotan told us this morning, adding that he’d first heard the term online, and again from the mouths of a group of kids on the train—possibly European tourists.

Gothamist
Skyrocketing Brooklyn Rents Close In On Manhattan
John Del Signore in News on Aug 8, 2013 9:48 am
(...)
Another broker says Crown Heights and Prospect Heights are “super-hot” right now, and with the birth of hip new Brooklyn neighborhoods like Bedwick and Detroit, it’s only a matter of time before Brooklyn’s even more exclusive than Manhattan. Sucks there aren’t any other boroughs in NYC you can move to!

Time Out New York
Dumbest fake New York neighborhoods: Parkwanus, ProCro and more
From Bedwick to Rambo, here are the stupidest Realtor-perpetuated New York neighborhood names…and why we’re tired of hearing about how stupid they are.

By Drew Toal Thu Sep 5 2013
(...)
Bedwick
How it started: This summer, brokers looking to capitalize on Bushwick’s growing reputation as a hipster enclave decided to rechristen this particular corner of Bed-Stuy near the Myrtle Ave J/Z/M stop.
Local reaction: Too early to tell. Presumably, there will be large swaths of eye-rolling incredulity.
Why it’s so damn ridiculous: The speed with which Bushwick went from “East Williamsburg” to being desirable in its own right is startling. Made-up monikers? Not really needed.
You protest too much: We lived in Bed-Stuy. Getting mugged isn’t fun, and you won’t see us whining about the Roberta’s-ization of that corner of the neighborhood.

Gothamist
Terrifying New “Quooklyn” Neighborhood Discovered On Queens/BK Border
Rebecca Fishbein in News on Jun 12, 2014 5:25 pm
A New York Times writer reviewing a restaurant in Ridgewood, Queens has dubbed the area “Quooklyn.” Which is ridiculous, because everyone knows it’s already Ridgewick, located just east of Jefftown and Bedwick. Get it together, lamestream media.

Twitter
saul goodman
‏@lionofbedstuy
Bedwick doesn’t exist RT @misterworthy: #ImSoBrooklyn “east Williamsburg” is still Bushwick
3:19 PM - 26 Jul 2014

Posted by Barry Popik
New York CityNeighborhoods • Tuesday, July 29, 2014 • Permalink