A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from January 25, 2014
Beer O’Clock

"Beer o’clock” means that it’s time to drink beer. This can be a set time (after work, for example), or any time. “Beer o’clock” has been cited in print since at least 1986.

“Beer o’clock” has been printed on many gift items. Similar terms include “beer thirty” and “wine o’clock.”


Wiktionary: beer o’clock
Noun
beer o’clock
(uncountable)
1. (slang) The time of the first alcoholic beverage in the day.

Time magazine
King of Horror
By Stefan Kanfer Monday, October 6, 1986 (Sunday, June 24, 2001 date is also given.—ed.)
(...)
With a few breaks, he will type until what he calls “beer o’clock"—about 5 p.m.

OCLC WorldCat record
Gift
Author: Malcolm Robertson; Robbie France; Ralph Franke; Gab (Musical group)
Publisher: Rose Bay, N.S.W. : Spiral Scratch, 1994.
Edition/Format: Music CD : CD audio : Jazz : English
Contents:
Half moon bay --
Beer o’clock --

Google Books
The Girl Who Loved Tom Gordon: A Novel
By Stephen King
New York, NY: Scribner
1999
Pg. 67:
“I also believe it’s beer o’clock. You want some iced tea?”

Urban Dictionary
Beer O’clock
The time at which one gathers with others to Libate.
by anonymous April 04, 2003

LiveJournal
Blinks (blinks_11) wrote,
2004-02-14 18:27:00
‘what time is it??? BEER O’CLOCK!!!’

Urban Dictionary
Beer O’clock
anytime you need a beer.
It’s beer o’clock.
by Swoop June 10, 2004

OCLC WorldCat record
Beer O’Clock : Craft, Cask and Culture.
Author: Jane Peyton
Publisher: Chichester : Summersdale Publishers Ltd., 2013.
Edition/Format: eBook : Document : English
Database: WorldCat
Summary:
Beer is the world’s most popular alcoholic drink - a joy giving, convivial, nutritious and delicious gift from nature and possibly the most diverse alcoholic libation with over 100 different styles and thousands of brands. This book, written by a leading beer sommelier, not only delves into the rich history of beer production and drinking but contains practical advice and explanations of beer styles, which ones to drink and why, food-matching suggestions, and the not-to-be-missed best beers in the world. There’s no better accompaniment to the perfect pint

Posted by Barry Popik
New York CityFood/Drink • Saturday, January 25, 2014 • Permalink