The Big Apple: Best Location in the Nation

Above, a plaque remaining from the Big Apple Night Club at west 135th Street and Seventh Avenue in Harlem.

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Above, Big Apple Corner at 54th Street and Broadway in Manhattan.

Above, John J. Fitz Gerald, from the Oct. 17, 1931, Turf Play, p. 7.

Listen to Robert Emmerich introduce The Big Apple, a hit song from 1937. Music written by Bob and performed by Tommy Dorsey's Clambake Seven with Bob on piano. Lyrics written by Buddy Bernier and sung by Edythe Wright. Audio provided by Dorothy Emmerich.

This site is edited by Barry Popik. Technical matters are handled by Grant Barrett of Double-Tongued Word Wrester Dictionary.

Entry from March 04, 2005

Best Location in the Nation

From "Cleveland Caught in Long Decline" in the New York Times, 13 November 1978, pg. 1, cols.
2-3:

The best location in the nation" was the way the Cleveland Electric Illuminating Company characterized this big industrial city in 1944. So promising did the city's future seem that the slogan was picked up by the city's leaders and became its unofficial motto.

OCLC WorldCat shows the Cleveland Electric Illuminating Company using "Best Location In the Nation" in the
1940s. The slogan was also used by the Cleveland Convention Bureau in 1946.

1 July 1945, New York Times, pg. 45 ad:
For Many
Industries...

The Best Location in the Nation!

(...)

The Cleveland Electric Illuminating Company

Posted by Barry Popik
Big Plum, Mistake On The Lake (Cleveland nicknames) • (0) Comments • Friday, March 04, 2005 • Permalink