"Big Things Happen Here” is a slogan for the city of Dallas, Texas, that was introduced in October 2012. The slogan (trademarked by the Dallas Convention & Visitors Bureau) was used in a five million dollar advertising campaign.
Other Dallas slogans include “Live Large, Think Big” (since 2004) and the unofficial “Where the East Ends.”
Dallas (pron.: /ˈdæləs/) is the ninth most populous city in the United States and the third most populous city in the state of Texas. The Dallas-Fort Worth metroplex is the largest metropolitan area in the South and fourth-largest metropolitan area in the United States. Divided among Collin, Dallas, Denton, Kaufman, and Rockwall counties, the city had a population of 1,197,816 in 2010, according to the United States Census Bureau.
Dallas (TX) Morning News
Dallas launches new branding campaign in bid to boost tourism
By KAREN ROBINSON-JACOBS Staff Writer
Published: 25 October 2012 10:02 PM
Dallas is stepping up its bid to attract conventions, tourists and even relocating businesses by launching a branding and marketing campaign funded with a new $5 million war chest.
The campaign, which will be unveiled officially Friday at the annual meeting of the Dallas Convention & Visitors Bureau, marks the city’s first ever multimillion-dollar multimedia campaign aimed at luring visitors away from competing communities. At stake is millions in potential revenue for hotels, restaurants and taxi drivers.
It replaces another tag line — “Live large. Think big.” — that has been around since 2004.
Dallas (TX) Business Journal
Oct 26, 2012, 10:01am CDT UPDATED: Oct 26, 2012, 4:25pm CDT
Dallas unveils new brand: Big things happen here
By Candace Carlisle
Dallas unleashed a new branding campaign Friday morning at the annual Dallas Convention and Visitors Bureau meeting in hopes of boosting the city’s image and presence.
Dallas’ new message: Big things happen here.
The brand — including a new tag line and logo —will get the help of $5 million from the City of Dallas. The funds are raised through a self-imposed hotel tax, or a 2 percent fee. The advertising campaign will cost $3.5 million of those funds, city officials said.
WFAA (Dallas-Fort Worth, TX)
Dallas picks new slogan, but needs local help to make ‘Big Things Happen Here’
by WENDY CORONA
Posted on October 26, 2012 at 5:31 PM
Starting in January, the city’s new slogan is “Big Things Happen Here.” A new campaign by the city aims to grow that impression beyond our borders.
“I think it’s more than just ideas, it’s about actions and events,” said President and CEO of the Convention and Visitors Bureau Phillip Jones. “It’s based on the fact that Dallas is a city of success and it’s where optimism meets opportunity.”
Word Mark DALLAS BIG THINGS HAPPEN HERE
Goods and Services IC 035. US 100 101 102. G & S: Advertising and business services, namely, promoting business, conventions and tourism in the City of Dallas, Texas. FIRST USE: 20121018. FIRST USE IN COMMERCE: 20121026
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 85766067
Filing Date October 29, 2012
Current Basis 1A
Original Filing Basis 1A
Owner (APPLICANT) Dallas Convention & Visitors Bureau non-profit corporation TEXAS 325 North St. Paul Street, Suite 700 Dallas TEXAS 75201
Attorney of Record Carl C. Butzer
Type of Mark SERVICE MARK
Live/Dead Indicator LIVE