A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from November 22, 2006
Billionaire Pie (Furr’s cafeterias)

Billionaire Pie is a specialty of Furr’s cafeteria. Furr’s began in New Mexico, but has many locations in Texas and throughout the Southwest. Furr’s also offers a Millionaire Pie.

Both pies contain pineapple. The billionaire pie contains cherry filling according to some recipes, and Ritz crackers according to other recipes. Furr’s billionaire pie was first served in 1965, when it sold for twenty-five cents.


Furr’s Family Dining: Billionaire Pie
Billionaire Pie
Serving Size:  2.8 oz.
Amt Per Serving
Calories:  256
Fat Calories:  88
Total Fat (g):  9.8
Saturated Fat (g):  5.3
Cholesterol (mg):  23.4
Sodium (mg):  225.2
Total Carbohydrates (g):  39.0
Fiber (g):  0
Sugars (g):  33.0
Protein (g):  3.9
Vitamin A:  6 %
Vitamin C:  0 %
Calcium:  3 %
Iron:  4 %

Furr’s Family Dining: Millionaire Pie
Millionaire Pie
Serving Size:  3.6 oz.
Amt Per Serving
Calories:  384
Fat Calories:  223
Total Fat (g):  24.8
Saturated Fat (g):  8.3
Cholesterol (mg):  41.1
Sodium (mg):  312.5
Total Carbohydrates (g):  39.9
Fiber (g):  .7
Sugars (g):  27
Protein (g):  2.9
Vitamin A:  8 %
Vitamin C:  2 %
Calcium:  2 %
Iron:  8 %

AAA Recipes
Furr’s Cafeteria Billionaire Pie recipe
1 can sweetened condensed milk
1 large carton nondairy whipped topping
1 (20 ounce) can crushed pineapple, drained
1 can cherry pie filling
1/2 cup chopped pecans
2 graham cracker crusts

Blend condensed milk and whipped topping together. Add drained pineapple, cherry pie filling and pecans. Mix well. Pour into pie crusts and refrigerate until completely chilled. May be topped with whipped cream and cherries. Makes two pies.

Texas Monthly Forum
Re: Furrs Cafeterias Pineapple Millionaire Pie
Author: Valeria Clarke
Date:  09-28-05 17:05

I cut this recipe out of a magazine in the 1970’s. It was an advertisement for Furrs Cafeteria so it was actually from Furrs. It has the logo as it was with the Orange “F” being the rest in brown and tan and blocked in a square with the saying Furrs Cafeteria and below it, “You just can’t beat what’s cookin’ at Furrs.” It’s logo.
I hope this has helped. I’ve made this pie alot and it’s just like the one at Furrs. Good Luck!

Valeria Clarke

PINEAPPLE MILLIONAIRE PIE
2 baked 9-inch pie crusts
2 cups powdered sugar, sifted
1 stick butter or margarine, softened
2 large fresh whole eggs
1/8 tsp. salt
1/4 tsp. vanilla extract
1 cup heavy cream
1/2 cup powdered sugar, sifted
1 cup crushed pineapple, well drained
1/2 cup pecans, chopped

Cream together powdered sugar and butter with an electric mixer.
Add eggs, salt and vanilla.
Beat until light and fluffy.
Spread mixture evenly into baked pie crusts, then chill.
Whip cream until stiff.
Blend in powdered sugar.
Fold in pineapple and pecans.
Spread this mixture on top of the butter mixture and chill thoroughly.
Garnish as desired.

Yield: Two 9-inch pies.

20 May 1965, The New Mexican (Santa Fe, NM), pg. A10 ad:
Delicious Billionaire Pie...25c
(...)
Furr’s
deluxe CAFETERIAS

Posted by Barry Popik
Texas (Lone Star State Dictionary) • (1) Comments • Wednesday, November 22, 2006 • Permalink


I used to work at Furr’s and the Billionaire Pie you have listed here wasn’t around when I was there.

Their recipe has crushed Ritz crackers mixed with whipped egg whites and a little sugar then baked.  After cooling, spread a mixture of cream cheese and powdered sugar (they used a little red food coloring), top with crushed pineapple, whipped cream and chopped pecans.

It’s not very good the 2nd day, the sugar in the crust seeps to the bottom and it gets soggy.

Posted by Teri Mercer  on  05/26  at  04:59 PM

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