“Heroes work here” is a saying that has been printed on many images.
   
“It (a sign—ed.) reads: ‘Heroes Work Here’ in reference to the six squad members who worked last week on what is being called ‘Ground Zero,’ the remains of the World Trade Center towers that fell after the Sept. 11 terrorists attacks” was printed in The Daily News Journal (Murfreesboro, TN) on September 27, 2001.
   
The Walt Disney Company began a program to hire veterans in 2012. “Heroes Work Here” was the slogan.
   
The 2019–20 coronavirus pandemic resulted in formal declarations of “essential” workers and “non-essential” workers (who were sent home). Signs stating “Heroes Work Here” appeared at medical facilities in March 2020, but were also present in some supermarkets. “The hospital has signs posted outside of it saying ‘Heroes Work Here’ i love my job” was posted on Twitter by nyosha on March 21, 2020. “‘Heroes work here’ Spotted in the window of the @Raleys grocery store in South Lake Tahoe” was posted on Twitter by Marlei Martinez on March 24, 2020.
 
     
Wikipedia: 2019-20 coronavirus outbreak
The 2019–20 coronavirus pandemic is an ongoing global pandemic of coronavirus disease 2019 (COVID-19), caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The outbreak was first identified in Wuhan, Hubei, China, in December 2019, and was recognised as a pandemic by the World Health Organization (WHO) on 11 March 2020.
       
27 September 2001, The Daily News Journal (Murfreesboro, TN), “Smyrna volunteers aid in WTC cleanup” by Toby Sells, pg. 10:
SMYRNA—The sign in front of Smyrna Rescue Squad’s Front Street headquarters has it all wrong.
 
It reads: “Heroes Work Here” in reference to the six squad members who worked last week on what is being called “Ground Zero,” the remains of the World Trade Center towers that fell after the Sept. 11 terrorists attacks.
     
Twitter
Robert French
@RobertPFrench
Sign at the post office today: “Heroes work Here”.  As #911 approaches it made me think that the PO undervalue the word.
7:15 PM · Sep 7, 2011·TweetDeck
 
13 March 2012, Business Wire (New York, NY), “Disney Announces Heroes Work Here - a Company-Wide Initiative To Hire, Train and Support Military Veterans”:
“Heroes Work Here. Employ excellence. Hire veterans.”
The Walt Disney Company
Zenia Mucha
(818) 560-5300
Today at The Walt Disney Company’s (NYSE: DIS) Annual Shareholder meeting in Kansas City, President and Chief Executive Officer Robert A. Iger announced Heroes Work Here, a new company-wide initiative to hire, train and support returning veterans. The new program continues Disney’s long history of respect and appreciation for the U.S. Armed Forces by expanding the company’s commitment to recognize and honor the sacrifice and service of these men and women.
 
As part of the initiative, Disney will provide at least 1,000 jobs and career opportunities for returning U.S. veterans over the next three years, support military families and veterans during their transition into civilian life, and launch a national public awareness campaign to encourage all employers across the U.S. to hire veterans.
     
Twitter
Anti-Fascist Kingdom
@stitchkingdom
Disney announces ‘Heroes Work Here’ initiative to hire and train military veterans and their families #fb
11:43 AM · Mar 13, 2012·TweetDeck
 
Google Groups: brothermikegoestenkors12 
VA Pittsburgh Healthcare System
3/15/12
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Veterans Health Administration Update:
VISN 04 - VA PITTSBURGH HEALTHCARE SYSTEM - TWITTER FEE
VAPittsburgh: RT @PADMVA: Walt Disney Co. announces Heroes Work Here, new company-wide initiative to hire, train & support returning #veterans… ht ...
03/15/2012 01:26 PM EDT
 
Google Books
Essentials of Contemporary Business
By Louis E. Boone and David L. Kurtz
Hoboken, NJ: Wiley Custom Learning Solutions
2014
Pg. 116:
Dubbed “Heroes Work Here,” the program will span across all segments of the company (Disney—ed.) and will be implemented through career fairs designed to showcase opportunities for returning military personnel. In addition, the company will assist military families and veterans during their transition to civilian life and launch a national public awareness campaign to encourage other employers across the country to hire veterans.
   
Google Books
Understanding Business Ethics
By Peter A. Stanwick and Sarah D. Stanwick
Singapore: SAGE Publications, Inc.
2016
Pg. ?:
Disney has also established a United States Veterans Initiative and a Women’s Initiative. Through its Heroes Work Here program, Disney hired 3,800 veterans as of October 31, 2014.
   
Twitter
nyosha
@xnyosha
the hospital has signs posted outside of it saying “Heroes Work Here” i love my job
9:19 AM · Mar 21, 2020 from Urbana, IL·Twitter for iPhone
       
Twitter
han | DONATE BLOOD
@sleepyprotag
wtf i showed up to work yesterday and there was a big banner outside that said HEROES WORK HERE and all these places have been catering lunch for us all week and had a message from the CEO thanking us for putting our lives on the line…....
3:15 PM · Mar 22, 2020·Twitter for iPhone
   
Twitter     
Fountain Valley Regional Hospital & Medical Center
@FVRMC
Heartfelt thanks to all of our healthcare professionals on the front lines of patient care for their diligence and dedication to our community during these challenging times.
Heroes work here. #ACommunityBuiltOnCare
6:33 PM · Mar 23, 2020·Twitter Web App
   
Twitter
WAFB
@WAFB
HEROES WORK HERE!
Oshner medical professionals in New Orleans take a moment to pose in front of heroes’ work here sign. https://bit.ly/2WECs8M
7:21 PM · Mar 23, 2020·TweetDeck
   
Twitter
Piero Castellano
@PieroCastellano
Seen on the receipt of a #pennymarket in #Milan:
“Forget Superman and Batman. The real super-heroes work here.”
Be kind to your supermarket clerks and cashiers. Even doctors and virologists could not do much without them.
#CoronaVirusitaly
5:03 AM · Mar 24, 2020·TweetDeck
 
24 March 2020, Indianapolis (IN) Star, pg. A3:
A sign that reads “Heroes work here” sits in front of Indiana University Health West Hospital in Avon on Monday.
     
Twitter
Marlei Martinez
@MarleiMartinez
“Heroes work here” Spotted in the window of the @Raleys grocery store in South Lake Tahoe
5:13 PM · Mar 24, 2020·Twitter for iPhone
     
5 On Your Side (KSDK, St. Louis, MO)
‘Heroes work here’ signs pop up at St. Louis area hospitals
Author: Ashley Cole
Published: 3:56 PM CDT March 24, 2020
Updated: 11:55 AM CDT March 25, 2020
Facebook Twitter
ST. LOUIS — In a time of social distancing, many people are coming up with creative ways to show their appreciation for those in the health care industry.
 
Several signs popped up at St. Louis area hospitals this week. Signs like “heroes work here” and “thank you for all you do” were placed outside of SSM Health hospitals.
 
27 March 2020, US Fed News Service, Including US State News; (Washington, DC), “COLLEGE OF NURSING AND ALLIED HEALTH PROFESSIONS SUPPORTS ‘HEROES’”:
LAFAYETTE, La., March 27—The University of Louisiana issued the following news release:
 
Like much the rest of the world, faculty and staff members from UL Lafayette’s College of Nursing and Allied Health Professions appreciate their colleagues who are caring for - and preparing to care for - patients with COVID-19.
 
The college is conveying that appreciation at many hospitals, hospices and medical centers across the community and region, where it has placed signs that say “Heroes Work Here.”
 
Twitter
WBAL-TV 11 Baltimore
@wbaltv11
“Heroes work here” sign outside @upperchesapeake (Camera: @WBALPhil) #HealthcareHeroes http://wbaltv.com/coronavirus
2:40 PM · Mar 31, 2020·SocialNewsDesk
 
Twitter
Versiti Blood Center of Wisconsin
@BloodCenterWI
On Friday, our staff arrived at each of our WI donor centers to find an identical sign outside: “Heroes work here.” No one knew where it came from, but the message was clear…and appreciated. Make a difference in your community - schedule a future appt: http://bit.ly/3b4yHO5
5:04 PM · Mar 31, 2020·Sprout Social
 
Paris (TX) News
Heroes Work Here campaign started for the unsung heroes of a crisis
By Jennifer Bussey Mar 31, 2020
Two local women have started a campaign to show appreciation to front-line workers during the coronavirus pandemic.
 
Danielle Dollins, owner of Once Upon A Time, a party entertainment store in Paris, and Whitney Farmer, a dental hygienist, will place signs on businesses that are still operating that read, “Heroes Work Here.”
 
(Trademark)
Word Mark HEROES WORK HERE
Goods and Services IC 035. US 100 101 102. G & S: Providing recognition and promoting public awareness of personal and organizational efforts in response to dealing with the coronavirus epidemic
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 88856172
Filing Date April 1, 2020
Current Basis 1B
Original Filing Basis 1B
Owner (APPLICANT) Samantha M. Rudolph INDIVIDUAL UNITED STATES W2608 County Road O Sheboygan Falls WISCONSIN 53085
Attorney of Record Joseph S. Heino
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE