A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from October 21, 2006
Breakfast Burrito; Breakfast Taco

The breakfast burrito and the breakfast taco both first became popular breakfast fare in America beginning in the 1970. The breakfast burrito is recorded in New Mexico from the mid-1970s, and the breakfast taco has been popular in Austin, Texas from the early 1980s.


Austin Chronicle
HOME: MARCH 14, 2003: FOOD
Fast, Fresh, Portable, Affordable
Hello, Hungry Traveler: Welcome to the Land of the Breakfast Taco!
(...)
Juan in a Million
2300 E. Cesar Chavez, 472-3872
Thursday-Saturday, 7am-8pm; Monday-Wednesday, 7am-3pm
Breakfast tacos at Juan’s have been a dietary staple in my household for almost 10 years now. I am addicted to the taco with guacamole, beans, and cheese.
(...)
Las Manitas
211 Congress, 472-9357
Monday-Friday, 7am-4pm; Saturday-Sunday, 7am-2:30pm
Las Manitas’ classic, homemade Mexican fare has been honed to fit Austin appetites over the years. Their roster of breakfast tacos includes not only satisfying versions of the classics, such as bean and cheese, carne guisada, and chorizo and egg, but also spiced-tofu-and-egg tacos, and black-bean-and-guacamole tacos.
(...)
Juanita’s Tacos (formerly Taco Loco)
1120 W. Fifth, 708-1179
Monday-Friday, 7:30am-2pm; Saturday, 8am-1pm
Housed in a charmingly ancient red caboose, this tiny spot (three tables inside, four outside) demonstrates the beauty of doing one thing and doing it well. The breakfast tacos ($1.25-1.50) are not large, but are exceptionally flavorful. Proprietor Juana Maria Llamas uses fresh ingredients, and, boy, does she know how to season. Try the egg, cheese, and machacado (tender shredded beef, onion, jalapeƱo, and fresh tomato) for an extremely satisfying eye-opener.—MM Pack
(...)
Chumikal’s
3223 E. Seventh, 385-8898
Monday-Saturday, 6am-5pm
“Chew-Michael’s” extensive selection (11 combinations) of hefty, first-rate breakfast tacos is guaranteed to get the day off to a good start. A particular favorite is the generous and satisfying $1.99 Kitchen Sink taco, stuffed with egg, cheese, sausage, and potato. A handheld meal, indeed.—M.M.P.
(...)
Taqueria la Flor
Northeast corner of Stassney at South Congress, 417-4214
Monday-Friday, 6:30am-5pm; Saturday-Sunday, 6:30am-2pm
This “taco truck” in far South Austin has some excellent breakfast tacos. They are made fresh to order, so it takes a couple of minutes, but it’s definitely worth the wait. Ingredients include egg, potato, bacon, chorizo, and pretty darned good barbacoa. To drink, try a cup of hot atole or a fresh fruit licuado.—C.A.

19 March 1970, Los Angeles Times, pg. F3:
But the man with the glove that is second best is the man who eats tacos for breakfast, tacos for lunch and tacos for dinner. He is the man with the quick smile who juggles four baseballs and says, “Every day I thank God that he gave Aurelio Rodriguez this chance.”

25 July 1975, The New Mexican (Santa Fe, NM), pg. A7? ad:
Tia Sophia’s
125 W. San Francisco
SPECIALIZING IN MEXICAN FOOD
Breakfast Features 7 a.m. - 11:30 a.m.
. Huevos Rancheros
. Breakfast Burrito
Served with Red or Green Chili

9 June 1977, Los Angeles Times, “Burrito Banishes the Breakfast Blahs,” pg. II6:
BREAKFAST BURRITOS.

6 April 1981, Chicago Daily Herald, section 3, pg. 2:
He disdains her penchant for breakfast tacos and rummage-sale-inspired home decorating.

8 November 1987, New York Times, “Austin, Texas” by Peter H. Lewis, pg. XX10:
As might be expected, the Tex-Mex influence is everywhere in local restaurants, including such items as breakfast tacos and barbecued chicken tacos.

14 August 1988, New York Times, pg. BR9:
Hale and Diana Caldwell live in the hill country of Texas, 22 miles from Austin, on 68 acres, where they raise quarter horses. (...) Hale starts the day by making breakfast tacos (tortillas, chorizo-and-egg mixture, green salsa, jalapenos), while Roger likes to experiment with such items as “crabmeat, cold buttermilk soup, grilled rabbit with lingonberry sauce, and chess pies...a magnificent pork tenderloin with black walnut sauce.”

(Trademark)
Word Mark THE BURRITO BREAKFAST
Goods and Services (CANCELLED) IC 030. US 046. G & S: Specially Prepared Breakfasts Comprised of Burritos in Combination with Other Food Items, Such as Ham, Eggs, Sausage, Beef, Cheese for Consumption On or Off the Premises. FIRST USE: 19810407. FIRST USE IN COMMERCE: 19810407
Mark Drawing Code (1) TYPED DRAWING
Design Search Code
Serial Number 73322431
Filing Date August 4, 1981
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition October 4, 1983
Supplemental Register Date September 23, 1982
Registration Number 1253416
Registration Date October 4, 1983
Owner (REGISTRANT) TACO VILLA, INC. CORPORATION TEXAS P. O. BOX 6504 MIDLAND TEXAS 79701
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record MARY J. WALCH
Type of Mark TRADEMARK
Register SUPPLEMENTAL
Affidavit Text SECT 8 (6-YR).
Live/Dead Indicator DEAD
Cancellation Date July 10, 2004

Posted by Barry Popik
Texas (Lone Star State Dictionary) • (0) Comments • Saturday, October 21, 2006 • Permalink