A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from March 01, 2005
City That Care Forgot
"The City That Care Forgot" is a somewhat forgotten nickname of New Orleans. The nickname has long been associated with the New Orleans Mardi Gras and was first cited in 1910.

The song "Begone, Dull Care" -- possibly an influence on the nickname -- was sung at Mardi Gras in the late 1800s, but the nickname does not date to the 19th century.

18 December 1910, Beaumont (TX) Enterprise and Journal, pg. 4 ad:
Quaint, Historic
America's Convention and Carnival City.

9 February 1912, The Daily Picayune (New Orleans, Louisiana), third section, pg. 13, cols. 4-7 ad:
The St. Charles
"The Center of the City's Hotel Life."

21 April 1913, Sheboygan (WI) Press, pg. 6, col. 5:
"The more the merrier" will be the slogan Convention week, and Baltimore will be "The City Care Forgot."

14 June 1914, Washington (DC) Post, pg. 5, col. 6:
You will remember that when Morello was in New Orleans on the affairs of the Ignatz Florio Association he wore a bandanna handkerchief with five knots toes in it in defiance of those who threatened to epose his counterfeiting schemes in connection with the real estate propaganda. All afternoon Morello stalked the streets of "The City of Care Forgot" wearing this badge of defiance
described in the Black Hand ritual as worn by the head of crime.

7 February 1921, Atlanta (GA) Constitution, pg. 6?, col. 7:
On the days of its prime carnival season saw its official opening the Monday preceding Shrove Tuesday (mardi gras) when with due formality committees of the Mystic Krewes sailed down the river to meet the royal yacht, aboard which was Rex, King of Misrule, and for two days sovereign of the so-called City that Care Forgot.

17 February 1931, Chronicle-Telegram(Elyria, Ohio), pg. 10?, col. 5:
... -- Mardi Gras. All New Orleans seemed to forget business and the city seemed to be the one "care forgot."

End of an era: New Orleans, 1850-1860
By Robert C, Reinders
New Orleans, LA: Pelican Pub. Co.
Pg. 150:
One hundred years ago, as today, New Orleans was billed as "the city care forgot." A combination of forces - French traditions, sea port town, frontier influences, wealth - gave New Orleans in the 1850's a reputation as the most glamorous, and most decadent, city in America.
Posted by Barry Popik
Nicknames of Other PlacesBig Easy, City That Care Forgot (New Orleans nicknames) • Tuesday, March 01, 2005 • Permalink