The Greater Houston Partnership (GHP) announced a 2014 campaign for a new slogan for the city of Houston—“Houston: The City With No Limits.” The campaign sought to highlight Houston as a great place to live and to visit in addition to being a city where one could find a job.
Killeen, Texas, had the slogan “City Without Limits” in the 2000s.
Houston (/ˈhjuːstən/ hyoo-stən) is the largest city in Texas and the fourth-largest city in the United States. According to the 2012 U.S. Census estimates, the city had a population of 2.16 million people within a land area of 599.6 square miles (1,553 km2). Houston is the seat of Harris County, and its metropolitan area is the fifth-largest in the U.S., with over 6 million people.
HOUSTON: THE CITY WITH NO LIMITS CAMPAIGN LAUNCHES
JUNE 3, 2014 - BY: MMI PR
GHP-led effort highlights quality of life, limitless opportunities found in region
Greater Houston Partnership (GHP) unveiled its new community image campaign today that highlights the vibrancy of the Houston region and its position as a great place to live and build a career.The Houston: The City With No Limits campaign features fresh, exciting imagery highlighting all that the community has to offer including great restaurants and a dynamic cultural scene along with boundless public green spaces all the while coupled with a booming business environment that delivers great jobs.
The unveiling of The City With No Limits logo. http://Www.thecitywithnolimits.com pic.twitter.com/LWoRdJj2EH
2:42 PM - 3 Jun 2014
Houston (TX) Chronicle
No Limits: New image campaign highlights Houston’s high points
By David Kaplan | June 3, 2014 | Updated: June 3, 2014 6:11pm
Many outsiders see Houston as a good place to find a job but not a great place to live, officials with the Greater Houston Partnership say.
So the economic development group is touting the city’s quality of life with a new image campaign unveiled Tuesday on the jumbo screen at NRG Stadium, featuring the slogan “Houston: The City With No Limits.”
The debut was accompanied by a video showing split-second images of the skyline, ballet dancers, the first moon landing, the galleria and smiling faces of Houstonians.
It’s tempting to want to finish H-Town’s new slogan: “Houston:The City With No Limits” Is it referring to traffic?Sprawl? Jobs? Population?
4:02 PM - 3 Jun 2014
“Houtson" The City With No Limits” Campaign Comes To Life
Houston, TX (June 4, 2014) – Greater Houston Partnership (GHP) and a host of regional partners unveiled the Houston: The City With No Limits campaign at a celebratory event at NRG Stadium yesterday. The global branding campaign highlights the endless sense of possibility that can be found in the Houston region, from job opportunities to international diversity and rich cultural offerings.
The No Limits campaign was developed by Austin-based Avalanche Consulting and Houston-based MMI Agency through an extensive one-year process of research, strategic planning and creative design. Avalanche offered their extensive economic development expertise, leading the brand research process, writing the Brand & Marketing Strategy, and conceptualizing the brand theme. MMI Agency assisted Avalanche with research and implemented the creative elements of the campaign, including the word mark, website, and social media platforms.
Houston (TX) Chronicle
Here’s a better way to sell Houston
By Ken Hoffman
June 6, 2014 | Updated: June 7, 2014 10:10am
Last week, the Greater Houston Partnership unveiled a multimillion dollar, multiyear image campaign to convince businesses to relocate here and to lure talented workers to live here.
The campaign slogan is “Houston: The City With No Limits.”
Add those to previous slogans like, “Houston: Expect the Unexpected” (I hated that one), and “Houston is Hot,” and “Houston: Infinite Possibilities” and “Houston: It’s Worth It” and “Space City: a Space of Infinite Possibilities.” The last one doesn’t even make sense.
Basically, we’re throwing every cliché against the wall and seeing if anything sticks.
Alternative #1 to Houston’s new slogan: “Houston: The City With No Limits.”
“Jay Z Has 99 Problems. We Only Have One.”
4:07 PM - 7 Jun 2014
Alternative #2 to Houston’s new slogan: “Houston: The City With No Limits.”
“If You Love Strip Malls And Strip Clubs, You’re In Luck.”
4:11 PM - 7 Jun 2014