“Dijon vu” (dijon mustard + deja vu) is a jocular formation meaning “the same mustard as before.” The term “dijon vu” has been infrequently used and is rarely spoken, but has appeared as a popular Internet joke since at least November 1993.
Urban Dictionary
dijon-vu
the feeling you’ve seen that same mustard before.
I am having dijon-vu.
by a_falling_toilet Nov 26, 2003
Google Groups: misc.consumers
Newsgroups: misc.consumers
From: .(JavaScript must be enabled to view this email address) (Leigh Melton)
Date: 31 Jan 93 20:19:00 GMT
Subject: Auto Insurance
Dijon vu: the feeling you’ve tasted this mustard before.
Google Groups: rec.radio.amateur.misc
Newsgroups: rec.radio.amateur.misc
From: .(JavaScript must be enabled to view this email address) (Ray Wade)
Date: Mon, 27 Jun 1994 22:35:00 GMT
Subject: Best dual-band HT antenna
Dijon vu: Have I had this mustard before?
1 April 1995, Daily News-Record (Harrisonburg, VA), “More Word Play” by Jim Bishop, pg. 18, col. 3:
Dijon vu: the feeling you’ve tasted this mustard before.
19 August 1996, Garden City (KS) Telegram, “E-mail philosophers go Online” by Dolores Hope, pg. 4, col. 1:
Dijon vu: the feeling you’ve tasted that mustard before.
Google Books
They Snooze You Lose:
The educator’s guide presentations
By Lynell Burmark
San Francisco, CA: Jossey-Bass; Chichester: John Wiley [distributor]
2011
Pg. ?:
Dijon vu—the same mustard as before
Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006. Now a Popeyes fast food restaurant on Google Maps.
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Above, Big Apple Corner at 54th Street and Broadway in Manhattan. Google Maps. Stolen and missing, 2021-2024.
Above, John J. Fitz Gerald, from the Aug. 15, 1931, Binghamton (NY) Press, pg. 14.
Listen to Robert Emmerich introduce "The Big Apple," a hit song from 1937. Music written by Bob and performed by Tommy Dorsey's Clambake Seven with Bob on piano. Lyrics written by Buddy Bernier and sung by Edythe Wright. Audio provided by Dorothy Emmerich.
Also listen to a 1937 "The Big Apple" song by Ozzie Nelson and his Orchestra. See a 1929 photo of John J. Fitz Gerald and a 1931 photo of John J. Fitz Gerald.
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