A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from May 28, 2006
“Eat Objectively. Live Rich” (Fountainhead Cafe)
"Eat Objectively. Live Rich" is the slogan of the Fountainhead Cafe. The name and slogan are both an homage to writer/philosopher Ayn Rand.

Wikipedia: Ayn Rand
Ayn Rand (IPA: [aɪn ɹænd], Ayn rhyming with fine; February 2 [O.S. January 20] 1905 — March 6, 1982), born Alisa Zinov'evna Rosenbaum, was a Russian-American author and philosopher best known for developing the philosophy of Objectivism and for writing the novels We the Living, Anthem, The Fountainhead, and Atlas Shrugged.

Her philosophy and her fiction both emphasize, above all, the concepts of individualism, rational egoism ("rational self-interest"), and capitalism, which she believed should be implemented fully via laissez-faire capitalism. She believed that people must choose their values and actions by reason; that the individual has a right to exist for his or her own sake, neither sacrificing self to others nor others to self; and that no one has the right to take what belongs to others by physical force or fraud, or impose their moral code on others by physical force. Her politics have been described as minarchism and libertarianism, though she never used the first term and detested the second.

New York magazine
The Soda Fountainhead
Finally, there's a vegetarian refuge for Ayn Rand fans.
By Arianne Cohen
(...)
You see, objectivists have no need to schmooze. Except with each other, which they now can do over vegetarian food at the Fountainhead Café, on West 10th Street. "Objectivists enjoy getting together and talking about ideas," says Jay Friedenberg, Manhattan College associate professor of psychology and host of the NYC Objectivist Discussion Group. "But the main problem has been location." (His group meets, inconveniently, in Riverdale.)

Then along came Chad Brandon, 29, a Montana native who moved to New York after stints as a greenhouse builder and real-estate broker. He's prone to sentences like, "I've never thought of myself as an objectivist, but it is my objective every day to be as objective as possible." The slogan over the cafe door: EAT OBJECTIVELY, LIVE RICH. Brandon serves juice ("The Howard Roark" is carrot and ginger) and "Full of Thought" salads and will offer free Wi-Fi and a full collection of Rand's works. He's also going to stencil Rand quotes on the walls.
(...)
May 29, 2006 issue of New York Magazine

It's A Great Day by Mark Lerner
Friday, May 26, 2006
Can A Sandwich Be Objective?
Arianne Cohen of New York Magazine found a new place for admirers of Ayn Rand to socialize. Chad Brandon, 29, has opened "The Fountainhead Cafe" on West 10th Street so that fans of the philosopher/novelist would have a place to call their own. The vegetarian restaurant has over its front door the slogan "EAT OBJECTIVELY, LIVE RICH."
Posted by Barry Popik
New York CityRestaurants/Bars/Bakeries/Food Stores • (1) Comments • Sunday, May 28, 2006 • Permalink


"Eat Objectively. Live Rich”, -That’s a fantastic idea although I hardly maintain it.Very interesting points you have remarked, regards for putting up.

Posted by psychologists nyc  on  06/30  at  03:43 PM

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