A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from April 17, 2014
“Espresso yourself” (espresso + express yourself)

"Espresso yourself” (espresso + express yourself) is a saying that has been printed on many posters. The saying became popular after Madonna’s 1989 hit song “Express Yourself” and has been used in advertisements for espresso makers and espresso shops.

“Espresso Yourself” has been cited in print since at least 1969.


Wikipedia: Express Yourself (Madonna song)
“Express Yourself” is a song by American singer-songwriter Madonna from her fourth studio album Like a Prayer. It was released as the second single from the album on May 9, 1989, by Sire Records. The song was included on the greatest hits compilation albums The Immaculate Collection (1990), and Celebration (2009). “Express Yourself” was the first song that Madonna and producer Stephen Bray collaborated on for Like a Prayer. Written and produced by them, the song was a tribute to American funk and soul band Sly and the Family Stone. The main inspiration behind the song is female empowerment, urging women never to go for second-best and to always express their inner feelings.

12 June 1969. Oakland (CA) Tribune, pg. E18, col. 4:
Espresso Yourself
...like the Venezuelans do. See POTPOURRI in today’s Tribune Shopping Center.

5 September 1976, San Diego (CA) Union, pg. A-25, col. 4 ad:
!2-Pc. Clear Glass Espresso Set
espresso yourself at your next dinner party
(Akron store.—ed.)

8 December 1978, Seattle (WA) Times, Tempo, pg. 10, col. 4 ad:
Espresso Yourself
This Christmas

(Starbucks.—ed.)

16 May 1984, Seattle (WA) Times<.i>, pg. E22, col. 1 ad:
Espresso Yourself to Starbucks at Fourth and Spring

OCLC WorldCat record
The perfect cup : a coffee lover’s guide to buying, brewing, and tasting
Author: Timothy James Castle
Publisher: New York : Da Capo Press, a member of the Perseus Books Group, ©1991.
Edition/Format: Book : English
Contents:
Espresso yourself --

OCLC WorldCat record
Espresso yourself : a journal.
Author: Sandra Magsamen
Publisher: [S.l.] : Stewart, Tabori & Chang, 1999
Edition/Format: Book : English


Espresso Yourself The Taste of Your Brand.
Author: Egan, Angi
Publisher: Word4Word Design & Pub Ltd 2009.
Edition/Format: Book : English

(Trademark)
Word Mark ESPRESSO YOURSELF
Goods and Services (CANCELLED) IC 021. US 002. G & S: NONELECTRIC COFFEE MAKER FOR DOMESTIC USE. FIRST USE: 19890810. FIRST USE IN COMMERCE: 19890810
Mark Drawing Code (1) TYPED DRAWING
Serial Number 74007178
Filing Date December 4, 1989
Current Basis 1A
Original Filing Basis 1A
Published for Opposition December 11, 1990
Registration Number 1636933
Registration Date March 5, 1991
Owner (REGISTRANT) MELITTA-WERKE BENTZ & SOHN LIMITED PARTNERSHIP FED REP GERMANY POSTFACH 2780 MINDEN, WESTFALEN FED REP GERMANY 1
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record JACOB TRACHTMAN
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE “ESPRESSO” APART FROM THE MARK AS SHOWN
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Cancellation Date September 8, 1997

(Trademark)
Word Mark ESPRESS YOURSELF AN ESPRESSO BAR & CAFE
Goods and Services (ABANDONED) IC 042. US 100. G & S: bar and cafe services. FIRST USE: 19930801. FIRST USE IN COMMERCE: 19931026
Mark Drawing Code (5) WORDS, LETTERS, AND/OR NUMBERS IN STYLIZED FORM
Serial Number 74482694
Filing Date January 26, 1994
Current Basis 1A
Original Filing Basis 1A
Owner (APPLICANT) LIGON, LISA INDIVIDUAL UNITED STATES 400 Bowman Road Little Rock ARKANSAS 72211
Attorney of Record Kevin W. Guynn
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Abandonment Date February 10, 1995

Posted by Barry Popik
New York CityFood/Drink • Thursday, April 17, 2014 • Permalink