Today, there are many programs called "Eyewitness News" throughout the country.
In 1965, Al Primo, the new News Director at KYW-TV in Philadelphia created the "Eyewitness News" format. The reporter would be the "eyewitness" to the anchor in the studio and the viewer at home. He used the cue "007" from the 1963 film From Russia with Love as the theme. The format quickly became a hit in Philadelphia and allowed KYW to surge past longtime leader WCAU-TV for first place, a position it kept on and off until the late 1970s. Rival WFIL-TV (now WPVI-TV) developed the Action News format to compete with it.
In 1968, Primo moved to WABC-TV in New York City and took the Eyewitness News concept there with him, choosing music from the 1967 film Cool Hand Luke -- the "Tar Sequence" cue (composed by Lalo Schifrin) -- as the theme. However, he added a new twist at WABC--chatter among the anchors, which came to be known as "happy talk". WABC has kept the name and format since then, and has been the highest-rated station in New York for much of that time.
The format, as tweaked by WABC, was copied by many other stations in the United States, with most other stations owned and operated by ABC using the Cool Hand Luke theme.
18 October 1942, Los Angeles
New "Times" Radio Program
Will Start Tomorrow Night
"Eyewitness News" to Be Presented Every Monday,
Giving Correspondents' War Front Experiences
Southern California radio listeners are scheduled for an unusual treat tomorrow night and every Monday night thereafter when The Times starts its new radio program, "Eyewitness News."
"Eyewitness News" will present, for the first time on the air, the actual experiences of Associated Press correspondents on the battle fronts of the present war. Enacted by a top notch cast of radio stars, the programs will relate events exactly as they happened and were witnessed by Associated Press correspondents.
11 November 1968, New York Times, pg. 94:
If you want to get the story straight, you want to hear it from people who were there. You want Eyewitness News.
Instead of hearing about what's going on Out There from some remote figure on a scratchy piece of film, Eyewitness News fills you in live.
Eyewitness News is reporters scrambling back to the studio with their stories so they can tell you all about it themselves.
It's 6:30 Anchorman John Schubeck and 11:00 Anchorman Roger Grimsby slipping out from behind their desks to cover stories themselves.
It's on Channel 7.
6:30 & 11 WEEKNIGHTS
9 February 1972, New York Times, pg. 79:
TV: The Enduring Success of "Eyewitness News"
After 3 Years, Format
Still Appears Fresh
By JOHN J. O'CONNOR
In the beginning, about three years ago, some critics and most competitors slapped the concept with the label of "happy talk news." That was enough to trigger automatic smiles of condescension, especially among journalists, in and out of television, whose concepts of news were firmly grounded in the traditions of print.
But, as it turns out, WABC-TV's "Eyewitness News" is a success, and in television, as in any other notorious rat race, success works wonders.
Word Mark EYEWITNESS NEWS
Goods and Services IC 041. US 107. G & S: TITLE OF A TELEVISION RADIO PROGRAM-NAMELY, A NEWS REPORTING PROGRAM. FIRST USE: 19601231. FIRST USE IN COMMERCE: 19601231
Mark Drawing Code (1) TYPED DRAWING
Design Search Code
Serial Number 72288902
Filing Date January 15, 1968
Current Filing Basis 1A
Original Filing Basis 1A
Registration Number 0888864
Registration Date March 31, 1970
Owner (REGISTRANT) WESTINGHOUSE BROADCASTING CO., INC. CORPORATION INDIANA 3 GATEWAY CENTER PITTSBURGH PENNSYLVANIA 15230
(LAST LISTED OWNER) WESTINGHOUSE ELECTRIC CORPORATION CORPORATION BY CHANGE OF NAME, BY CHANGE OF NAME, BY MERGER PENNSYLVANIA 11 STANWIX STREET LAW DEPARTMENT-IPS, GATEWAY - 1630 PITTSBURGH PENNSYLVANIA 152221384
Assignment Recorded ASSIGNMENT RECORDED
Type of Mark SERVICE MARK
Affidavit Text SECT 15. SECTION 8(10-YR) 20011228.
Renewal 2ND RENEWAL 20011228
Live/Dead Indicator LIVE
Regarding the show the View Why does Rosey have this incessant need to npretruit the whole show by talking louder while guests are talking.. she has ruined the show i am not kidding watch it and see for your self. today there were environmentally safe cleaning ideas offered and she npretruited the whole segment can some body put her in her place she should go back to stand up comedy