A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from May 26, 2005
“From a Hot-Dog to a National Habit” (Nathan’s Famous)
Nathan Handwerker began selling hot dogs at Coney Island in 1916. Now, "Nathan's Famous" hot dogs can be purchased all over America and in some foreign countries.

"From a Hot-Dog to a National Habit" was an early slogan. The copyright record (below) has "potato chips" and "1915," but both of those are surely wrong!

"More Than Just the Best Hot Dog" has been used since 1972. "America's Favorite Hot Dog" has been used since 1997.

http://www.nathansfamous.com/nathans/inside/htmls/corporate_profile.php
It began as a nickel hot dog stand in Coney Island in 1916 and grew to become the much-loved New York institution now available throughout the United States and overseas. Nathan's Famous recently entered a dynamic new stage, evolving from a company that owned and operated restaurants to a company that owns and markets brands.

(Trademark)
Word Mark
NATHAN'S FAMOUS FROM A HOT-DOG TO A NATIONAL HABIT

Goods and Services
(EXPIRED) IC 029. US 046. G & S: POTATO CHIPS. FIRST USE: 19150101. FIRST USE IN COMMERCE: 19150101

Mark Drawing Code
(3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code
261713

Serial Number
71591375

Filing Date
January 24, 1950

Current Filing Basis
1A

Original Filing Basis
1A

Supplemental Register Date
March 1, 1951

Registration Number
0542188

Registration Date
May 8, 1951

Owner
(REGISTRANT) NATHAN'S FAMOUS, INC. CORPORATION NEW YORK 1316 SURF AVENUE BROOKLYN NEW YORK

Assignment Recorded
ASSIGNMENT RECORDED

Type of Mark
TRADEMARK

Register
SUPPLEMENTAL

Renewal
1ST RENEWAL 19710508

Live/Dead Indicator
DEAD

...
(Trademark)
Word Mark
NATHAN'S FAMOUS MORE THAN JUST THE BEST HOT DOG SINCE 1916

Goods and Services
(EXPIRED) IC 042. US 100. G & S: CATERING SERVICES. FIRST USE: 19721115. FIRST USE IN COMMERCE: 19721115

Mark Drawing Code
(3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code
020120 020133 040702 081103 260302 261713

Serial Number
72460381

Filing Date
June 15, 1973

Current Filing Basis
1A

Original Filing Basis
1A

Registration Number
1004078

Registration Date
February 4, 1975

Owner
(REGISTRANT) NATHAN'S FAMOUS, INC. CORPORATION NEW YORK 1501 BROADWAY NEW YORK NEW YORK 10036

Assignment Recorded
ASSIGNMENT RECORDED

Disclaimer
THE WORDS "SINCE 1916" AND "HOT DOG" ARE DISCLAIMED APART FROM THE MARK AS SHOWN .

Type of Mark
SERVICE MARK

Register
PRINCIPAL

Affidavit Text
SECT 15. SECT 8 (6-YR).

Live/Dead Indicator
DEAD

...
(Trademark)
Word Mark
SINCE 1916 NATHAN'S FAMOUS AMERICA'S FAVORITE HOT DOG

Goods and Services
(ABANDONED) IC 029. US 046. G & S: hot dogs. FIRST USE: 19970100. FIRST USE IN COMMERCE: 19970100

(ABANDONED) IC 042. US 100 101. G & S: restaurant services. FIRST USE: 19970100. FIRST USE IN COMMERCE: 19970100

Mark Drawing Code
(3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code
240907 270305

Serial Number
75314111

Filing Date
June 24, 1997

Current Filing Basis
1A

Original Filing Basis
1B

Owner
(APPLICANT) Nathan's Famous Systems, Inc. CORPORATION DELAWARE 1400 Old Country Road Suite 400 Westbury NEW YORK 11590

Attorney of Record
DEBORAH K KRAMM

Prior Registrations
0860301;1754104

Disclaimer
NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "SINCE 1916," "FAMOUS" and "HOT DOG" and "AMERICA'S FAVORITE HOT DOG" APART FROM THE MARK AS SHOWN

Type of Mark
TRADEMARK. SERVICE MARK

Register
PRINCIPAL

Live/Dead Indicator
DEAD

Abandonment Date
April 23, 1999
Posted by Barry Popik
Restaurants/Bars/Bakeries/Food Stores • (0) Comments • Thursday, May 26, 2005 • Permalink