The Big Apple: “Going Your Way” (MTA)

Above, a plaque remaining from the Big Apple Night Club at west 135th Street and Seventh Avenue in Harlem.

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Above, Big Apple Corner at 54th Street and Broadway in Manhattan.

Above, John J. Fitz Gerald, from the Oct. 17, 1931, Turf Play, p. 7.

Listen to Robert Emmerich introduce The Big Apple, a hit song from 1937. Music written by Bob and performed by Tommy Dorsey's Clambake Seven with Bob on piano. Lyrics written by Buddy Bernier and sung by Edythe Wright. Audio provided by Dorothy Emmerich.

This site is edited by Barry Popik. Technical matters are handled by Grant Barrett of Double-Tongued Word Wrester Dictionary.

Entry from December 21, 2004

“Going Your Way” (MTA)

The Metropolitan Transit Authority (MTA) has a slogan: "Going Your Way."

They should have a different slogan for weekends when there are service delays.

2 February 1998, ADWEEK, pg. 44:
Korey Kay & Partners last week broke a campaign for New York's Metropolitan Transit Authority featuring the voice of actor Mandy Patinkin. The tagline, "MTA. Going your way," remains. In December, the MTA issued a request for proposal for its account, worth an estimated $10 million. Korey Kay, New York, said it will defend the account.

Posted by Barry Popik
Transportation • (0) Comments • Tuesday, December 21, 2004 • Permalink