A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from November 28, 2012
“If all is not lost, where is it?”

"If all is not lost, (then) where is it?” is a jocular one-line saying that has been printed on many gift items, such as posters, buttons and T-shirts. The saying has been cited in print since at least 1998 and is of unknown authorship.


Joke and Humour Lists
When Age Happens
Date Received: Wed, 1 Apr 1998
(...)
If all is not lost, where is it

Rosanna Martella
January 28, 1999
Mental Health, Main Meal of the Day, and Mail List
PONDERINGS forwarded by our dear friend,
(...)
If all is not lost, where is it?

23 March 1999, Rocky Mountain News (Denver, CO), “Spotlite”:
If all is not lost, where is it?

Google Books
Yada, Yada, Yada.Com.Org.Edu.Gov.Email:
What I Learned on the Www/Internet

By Joan E. Miller
Lincoln, NE: iUniverse, Inc.
2000
Pg. 43:
6. If all is not lost, where is it?

Google Books
The Almost Wet Your Pants Book of Humor
By R. Bruce Baum
Bloomington, IN: AuthorHouse
2010
Pg. 2:
If all is not lost, where is it?

ThirdAge.com
Senility Sayings
Posted by Writing Staff on December 20, 2011 4:47 PM
(...)
If all is not lost, where is it?

Posted by Barry Popik
New York CityWork/Businesses • Wednesday, November 28, 2012 • Permalink