"If you see something, say something" was the Metropolitan Transit Authority's 2002 response to terrorism. The Village Voice voted this slogan "Best ridiculous use of MTA marketing dollars" in its "Best of NY 2004" issue.

Of course, this plan would work better if you could use your cell phone to dial 911 in the subway. How else are you supposed to "say something"?



(GOOGLE)
MTA Newsroom | MTA Introduces New Security Ads... The ad campaign was developed by Kory Kay and Partners, which created the original "If you see something, say something," campaign in 2002.
http://www.mta.nyc.ny.us/mta/news/newsroom/seesomething.htm - 8k - Oct 19, 2004 -

MTA failed 'anti-terrorism' slogans
... MTA failed 'anti-terrorism' slogans. ... Keep It to Yourself" · "Be Suspicious of Things
That Look Suspicious" · "If You See Something, Say Something" You looking ...
http://www.gawker.com/topic/ mta-failed-antiterrorism-slogans-011706.php - 17k - Cached - Similar pages

Best of New York 2004
... Best ridiculous use of MTA marketing dollars 'IF YOU SEE SOMETHING, SAY SOMETHING'.
Best street charity pushers you want to kill GREENPEACE. ...
http://www.villagevoice.com/bestof/2004/detail.php?id=4013 - 23k - Cached - Similar pages
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