Instagram is an online photo-sharing, video-sharing and social networking service that was founded in October 2010. There immediately was a popular joke about the name. “Instagram? Sounds like a cocaine delivery service” was cited on Twitter on October 18, 2010. “Instagram would’ve been a great name for a cocaine delivery service” was cited on Twitter on July 26, 2011.
 
“I was gonna do a bad joke about Instagram being a cocaine delivery service but found out it was an old joke” was cited on Twitter on August 12, 2013.
 
 
Wikipedia: Instagram
Instagram is an online photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them, and share them on a variety of social networking services, such as Facebook, Twitter, Tumblr and Flickr. A distinctive feature is that it confines photos to a square shape, similar to Kodak Instamatic and Polaroid images, in contrast to the 16:9 aspect ratio now typically used by mobile device cameras.
 
Instagram was created by Kevin Systrom and Mike Krieger and launched in October 2010. The service rapidly gained popularity, with over 100 million active users as of April 2012.
     
Twitter 
Ted Rheingold
‏@tedr
Funny OH I just remembered from last week. OH: Instagram? Sounds like a cocaine delivery service.
11:53 AM - 18 Oct 10
 
Twitter
Kate Horton
‏@ladymisskate
Instagram would’ve been a great name for a cocaine delivery service. Oh well.
12:34 PM - 26 Jul 11
 
someecards
08.28.2012
I thought Instagram was a cocaine delivery service.
 
Twitter
John Dahlback
‏@john_dahlback
I was gonna do a bad joke about Instagram being a cocaine delivery service but found out it was an old joke. Sorry y’all
9:38 PM - 12 Aug 13
 
Twitter
Ricardo
‏@RicardooViegas
Instagram would be a perfect name for a cocaine delivery service
4:16 PM - 24 Sep 13 from Newham, London