A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

Recent entries:
“Swimming isn’t a sport. Swimming is a way to keep from drowning” (10/22)
“Time kills all deals” (10/22)
“My friend drowned in a bowl of muesli. A strong currant pulled him in” (10/22)
“New York stabs you in the heart; Los Angeles stabs you in the back” (10/22)
“If the military wanted you to have a family, they’d have issued you one” (10/22)
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Entry from July 04, 2005
Keep New York Wet. Save Water (Dept. of Environmental Protection)
"Keep New York wet. Save water."

This was the slogan promoted by the city's Department of Environmental Protection in response to the drought-like conditions of the 1980s.

The signs still exist. The "Save Water" message is even on my city paychecks. "Save Water. Don't Be a Water Rat" is a sign in some city buildings.

5 December 1980, New York Times, "Advertising" by Philip H. Dougherty, pg. D13:
Marschalk, which did the recent public service advertising announcing the state's gun-control law, has now answered the call from the City Department of Environmental Protection to do something about the water shortage crisis. The agency believes the key to conservation lies with the young - they can bug the grown-ups into saving. So today Marschalk will film a commercial showing Mayor Koch explaining to 30 children how he is making each of them a deputy mayor for water conservation enforcement. (Shades of the Junior G-Man.)

The campaign theme will be: "Keep New York wet. Save water."

15 January 1981, New York Times, pg. A1:
Koch to Declare "Drought Emergency" Next Week

6 December 1982, New York Times, "City Planning New Ad Drive To Save Water" by David W. Dunlap, pg. B10:
In December 1980, Mayor Koch named every child in the city a deputy mayor in charge of saving water. Flanked by 44 of his deputy mayors in one television commercial, Mr. Koch offered tips on saving water and concluded, in chorus with the children, "Keep New York wet."

23 August 1985, New York Times, pg. D18 ad:
New drought regulations require that by September 1st "Save Water" signs must be prominently displayed in every building except one, two, three or four family homes. The signs must be at least 6 inches high by 9 inches wide. The sign must include the following language:

SAVE WATER
Report leaks and water waste
Call (212) 966-7500

(From the Department of Environmental Protection - ed.)
Posted by Barry Popik
Names/Phrases • (4) Comments • Monday, July 04, 2005 • Permalink


I remember this all too well. My dad made me go round and check all the faucets and drains to makle sure nothing was leaking or blocked. I felt proud to do my family’s part, but didn’t realise he had already checked them…

Posted by Eco Friendly Products  on  11/17  at  11:39 AM

COULD ANYONE PLEASE LET ME KNOW HOW TO GET A COPY OF THE PSA SAVE WATER WITH ED KOCH AND THE PUBLIC SCHOOLS KIDS ON THE STEPS?? MY COUSIN WAS IN THAT!
THANK YOU

Posted by Sondra  on  03/08  at  09:34 PM

Water is very important for survival therefore itis our duty to consrve it and try not to waste it.

Posted by Leak Detection UK  on  04/10  at  02:52 AM

Water management is current crying need.we need to understand how we can save more and more water.if we do water management in a proper way we can save a lot of water for our future generation.

Posted by water management  on  08/23  at  05:24 AM

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