A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006. Now a Popeyes fast food restaurant on Google Maps.

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Entry from October 16, 2004
LoHo
LoHo.

Yes, it's another "SoHo" knockoff real estate invention.

No, it has nothing to do with whores. "LoHo" and "NoLiTa" do sound a bit scandalous, though.

(Google)
FORWARD : FastForward
... "This neighborhood's now called LoHo," said the owner of the Forward Building, Debbie Lau, referring to a pun on the upscale New York neighborhood of SoHo. ...
www.forward.com/issues/2001/01.03.16/fast1.html - 9k - Cached - Similar pages

(Google)
Neighborhoods Rebranded
... It's like, can you not spell SoHo?". ... Kitchen; "Carroll Gardens West," really Red Hook; "Harnegie Hill," where Carnegie Hill meets Harlem; "LoHo," the Lower East ...
newyorkmetro.com/nymetro/realestate/features/4762/ - 38k - Cached - Similar pages

Benzilio claims she's christened the area above the Battery Tunnel -- an "eclectic area for artists" -- NoBatt. Meanwhile, southern Harlem became "SoHa" and the photo district in Flatiron developed into "Phoho." Then there's "NoChel," north Chelsea; "UpWeChee," a.k.a. southern Hell's Kitchen; "Carroll Gardens West," really Red Hook; "Harnegie Hill," where Carnegie Hill meets Harlem; "LoHo," the Lower East Side; and - ready? - "NoFlatEeChee," north of Flatiron and east of Chelsea. "They're dividing neighborhoods into little squares as they become more and more developed," says Horowitz.

6 January 2000, New York Times, pg. F1:
Pushed south and east by rising "uptown" prices in the East Village and SoHo, and pulled by the magnet of a thriving bar and boutique scene, young professionals are looking to LoHo, as real estate agents have re-named the stretch of the Lower East Side between East Houston and Canal Streets and Forsyth and Clinton Streets. It is fashion's new frontier.


Posted by Barry Popik
Neighborhoods • Saturday, October 16, 2004 • Permalink


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