"Mazda" was the name of light bulbs, and Broadway is "the Great White Way." "Mazda Lane," like the "Mazda" bulb, is not in use today. "Mazda" is the name of an old Persian god of light.
5 January 1926, Atlanta Constitution, "Lights of New York" by Pierre Van Passen, pg. 6:
But even Harry K. Thaw in that wild whirl of his along Mazda Lane in company with pretty Fawn Gray did not live up to the reputation given him by the press agents.
17 January 1926, Syracuse Herald, magazine, pg. 22:
Hardened cynics along Broadway's Mazda Lane delight in recalling the time when "Florodora" descended upon the blase New Yorkers back in October, 1900.
13 September 1927, Davenport (Iowa) Democrat and Leader, pg. 12:
It is said in police circles that a new class of thieves are operating in Mazda lane.
12 April 1928, Life, pg. 33:
Heard in Mazda Lane.
14 June 1928, Life, "Along the Main Stem" by Walter Winchell, pg. 10:
I've discovered other nicknames for parts of town. Broadway is known as Orange Juice Gulch, Mazda Lane, Coffee Pot Canyon, Fraudway and Chow Mein Stem. Then there's the Thumping Thirties, the Flaming Forties, the Four-flushing Fifties, the Sexy Sixties, the Salacious Seventies, the Elegant Eighties and the Nancy Nineties.
(Trademark)
Word Mark MAZDA
Goods and Services (EXPIRED) IC 011. US 021. G & S: ELECTRIC LAMPS. FIRST USE: 19091221. FIRST USE IN COMMERCE: 19091221
Mark Drawing Code (1) TYPED DRAWING
Design Search Code
Serial Number 71046773
Filing Date December 29, 1909
Current Filing Basis 1A
Original Filing Basis 1A
Registration Number 0077779
Registration Date May 3, 1910
Owner (REGISTRANT) GENERAL ELECTRIC COMPANY CORPORATION NEW YORK SCHENECTADY NEW YORK
Attorney of Record JOHN P. MCMAHON
Type of Mark TRADEMARK
Register PRINCIPAL
Renewal 4TH RENEWAL 19900606
Live/Dead Indicator DEAD

