A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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“Success is the ability to go from one failure to another with no loss in enthusiasm” (4/23)
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Entry from April 23, 2014
“Success is the ability to go from one failure to another with no loss in enthusiasm”

"Success is the ability to go from failure to failure without losing your enthusiasm” was published in The Complete Professional Salesman (1974) and credited to “anonymous.” In 1988, the saying was credited to Winston Churchill (1874-1965).

Churchill’s speech has been well documented, so it’s doubtful that he said this. It’s probable that the saying emerged among salesmen.


Google Books
The Complete Professional Salesman
By Robert L. Shook, Herbert M. Shook and Ron Bingaman
New York, NY: Barnes & Noble
1975, ©1974
Pg. 38:
“Success is the ability to go from failure to failure without losing your enthusiasm.” (Anonymous)

20 January 1988, Daily Herald (Chicago, IL), “Rochester schools experient with revolutionary teacher pact,” sec. 4, pg. 3, col. 5:
“Winston Churchill’s definition of success, you know what that is? Going from failure to failure with undiminished enthusiasm.”
(Adam Urbanski, teacher union president, Rochester, NY.—ed.)

Google Books
You’re Smarter Than You Think:
How to Develop Your Practical Intelligence for Success in Living

By Seymour Epstein and Archie Brodsky
New York, NY: Simon & Schuster
1993
Pg. 98:
In addition, an upbeat personality generates enthusiasm in others and thus creates the conditions for success. “To attain success,” Churchill said, “one should be prepared to proceed from failure to failure with undiminished enthusiasm.”

10 March 1993, The Orange County Register (Santa Ana, CA), pg. B6, col. 3:
“Success is often nothing more than moving from failure to another with undiminished enthusiasm.”
Winston Churchill

10 December 1993, Anderson (IN) Herald Bulletin, “Whoopi hasn’t kicked the ‘Habit,’” pg. C1, col. 5:
“Winston Churchill said something very interesting about personal power. He said true power is an individual’s ability to move from failure to failure with no loss of enthusiasm, and there’s something in that that rings true for me.”
(Whoopi Goldberg.—ed.)

Google Books
Stressed Out: Hot, Dry, and about to Crumble:
Seven Prescriptions for the Emotionally Drained

By Lyman Coleman
Littleton, CO: Serendipity
1994
Pg. 30:
Winston Churchill gives us a perspective on failure when he said, “Success is going from failure to failure without loss of enthusiasm.”

Google Books
21-Day Countdown to Success:
Charge of Your Life in Less Than a Month

By Chris J. Witting
Franklin Lakes, NJ: Career Press
1998
Pg. 151:
Winston Churchill, Prime Minister of England, led his nation to victory in World War II. Appropriately enough, Churchill once defined success as “the ability to go from failure to failure with no loss of enthusiasm.”

20 February 2003, The Post-Standard (Syracuse, NY) “Senior dreams of designing computer games,” Oswego sec., pg. 6, col. 5:
Some favorite quotations: “Success is the ability to go from one failure to another with no loss in enthusiasm.”—Sir Winston Churchill

Posted by Barry Popik
New York CityWork/Businesses • Wednesday, April 23, 2014 • Permalink


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