Moose Tracks ice cream is vanilla ice cream with fudge and chocolate peanut butter cups. “Moose Tracke” was trademarked by Denali Flavors, with a claimed first use of November 2, 1992.
Moose Tracks was sold in Illinois in 1996 and quickly spread across the country. Similar ice cream sold in New York include “Adirondack Bear Paw"/"Adirondack Black Bear”and “Panda Paws.”
Denali Flavors is perhaps best known for its signature flavor, Moose Tracks, which swept the nation in the mid-90s and remains so popular today that it outsells vanilla in some brands. The Moose Tracks brand family has grown through the past decade to include eight flavor varieties – Original Moose Tracks®, Chocolate Moose Tracks®, Cherry Moose Tracks®, Original No-Sugar-Added Moose Tracks®, Extreme Moose Tracks®, Mint Moose Tracks®, Mocha Moose Tracks®, and Malted Moose Tracks® – and a broad line of novelty ice cream products, including cones, ice cream bars and ice cream pies.
Hershey’s Ice Cream
Moose Tracks® Ice Cream
Famous Moose Tracks® fudge and peanut buttercups
swirled through premium vanilla ice cream.
15 May 1996, Daily Herald (Chicago, IL), “Food for thought,” sec. 6, pg. 1, col. 1:
An all-you-can-eat sundae bar will offer samples of Dean’s newest ice cream flavors, such as Double Fudge Plunge and Moose Tracks.
19 May 1996, Rockford (IL) Register Star, “Hometown flavor: Dean Foods marks 50 years with new kinds of ice cream” by Georgette Braun, pg. 1E, col. 2:
Tracing Moose Tracks
The concept: The name of Moose Tracks ice cream and its taste—vanilla with chocolate fudge and peanut butter cups—was created by the food laboratory Denali Flavors, a subsidiary of General Container Co. of Hillsdale, Mich.
>The fudge: The fudge used in Moose Tracks comes from Mackinac Island, Mich., a popular tourist spot where no cars are allowed but where the main street is line with fudge shops.
The grocery store: Moose Tracks ice cream has been available in grocery stores in the Rockford-Chicago area since fall.
Along the I-75:
A Unique Driving Guide for the I-75 Between Detroit and the Florida Border
By Dave Hunter
Mississauga, Ont.: Mile Oak Pub.
Just to make absolutely sure, I also checked out “Moose Tracks,” an interesting mixture of chocolate swirl and peanut butter chunks in a vanilla base - apparently the most popular ice cream choice of adult visitors.
26 July 1998, Maine Sunday Telegram (Portland, ME), “Black Fly Ice Cream for Adventurous,” pg. 4:
The stand also has Moose Tracks, a vanilla ice cream with chocolate peanut butter cups and heavy fudge ripple;
Word Mark MOOSE TRACKS
Goods and Services IC 030. US 046. G & S: Ice Cream. FIRST USE: 19921102. FIRST USE IN COMMERCE: 19921102
Mark Drawing Code (1) TYPED DRAWING
Serial Number 75464299
Filing Date April 8, 1998
Current Basis 1A
Original Filing Basis 1A
Published for Opposition November 10, 1998
Registration Number 2303587
Registration Date December 28, 1999
Owner (REGISTRANT) Denali Flavors, L.L.C. LIMITED LIABILITY COMPANY MICHIGAN 49 South Howell P.O. Box 218 Hillsdale MICHIGAN 492420218
(LAST LISTED OWNER) Denali Co., LLC CORPORATION MICHIGAN 4666 LEIGHTON LAKES DRIVE Wayland MICHIGAN 49348
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record Mary C. Bonnema
Prior Registrations 1806802
Type of Mark TRADEMARK
Affidavit Text SECT 15. SECT 8 (6-YR). SECTION 8(10-YR) 20090622.
Renewal 1ST RENEWAL 20090622
Live/Dead Indicator LIVE