A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

Recent entries:
“Why is monastery food so greasy?"/"It’s cooked by friars.” (7/24)
“Why did the cookie go to the doctor?"/"Because he was feeling crummy!” (7/23)
“Why did the mushroom go to the party?"/"Because he was a fun-gi.” (7/23)
“If it’s important to you, you’ll find a way: if not, you’ll find an excuse” (7/23)
Lying Mainstream Media (LMSM) (7/22)
More new entries...

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Entry from July 18, 2004
“New York, New York—so nice, they named it twice”
"So nice, they named it twice" is given as the name of a play listed in the New York Times, December 28, 1975.

It's surprising that it doesn't show up much earlier -- we now have digitized text of many of Walter Winchell's columns. But it looks like the New York slang master didn't use it.
Posted by Barry Popik
New York CityNicknames/Slogans • Sunday, July 18, 2004 • Permalink