A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from December 18, 2005
“No Judgements” (Crunch)
Crunch (a fitness club that began in the East Village) has the slogan "No Judgements." This is the English spelling and should be "No Judgments," but who are we to judge?

http://www.crunch.com/about/history.asp
CRUNCH began as a bare-bones basement aerobics studio in Manhattan's East Village in 1989. It wasn't much to look at. But it was founded on the belief that fitness was more than just bulging biceps and ripped abs, and that core philosophy colored everything Crunch did. It made it OK to have fun at the gym.

The instructors weren't just your run-of-the-mill aerobics instructors.They were rappers, drag queens, actors, dancers and professional athletes. They took a very experimental approach to their classes, and pretty soon people from all kinds of backgrounds and neighborhoods were flocking to sign up for Gospel Aerobics, Groovology, and Fire Fighter Training.

The No Judgements philosophy really took hold, the classes got better and better and today, you can find Crunch gyms all over the country. Crunch continues to come up with the most innovative classes around - Cardio Striptease, BOSU Bootcamp and Kama Sutra Yoga just to name a few. The gyms have more amenities now, but you will find the same revolutionary philosophy and appreciation for the unconventional at the heart of everything Crunch does.

(Trademark)
Word Mark NO JUDGEMENTS
Goods and Services IC 025. US 022 039. G & S: men's and women's exercisewear, sportswear and clothing, namely, T-shirts, sweat shirts, sweatpants, tank tops, body suits, gym shorts, track suits, warm-up suits, jogging suits, leotards, tights, athletic shorts, athletic tops, shirts, skirts, vests, jackets, hats and bandannas. FIRST USE: 19960219. FIRST USE IN COMMERCE: 19960219
Mark Drawing Code (1) TYPED DRAWING
Design Search Code
Serial Number 75068127
Filing Date March 6, 1996
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition November 12, 1996
Registration Number 2035571
Registration Date February 4, 1997
Owner (REGISTRANT) CRUNCH WORLD, INC. CORPORATION NEW YORK 88 University Place 11th Floor New York NEW YORK 10003
(LAST LISTED OWNER) CRUNCH FITNESS INTERNATIONAL, INC. CORPORATION BY MERGER DELAWARE 11 EAST 26TH STREET NEW YORK NEW YORK 10010
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record SCOTT J SLAVICK
Type of Mark TRADEMARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR).
Live/Dead Indicator LIVE

Posted by Barry Popik
Exercise/Running/Health Clubs • (0) Comments • Sunday, December 18, 2005 • Permalink