A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from May 07, 2017
NOLA (New Orleans, Louisiana nickname)

"NOLA” stands for “New Orleans, LA.” NOLA became popular when modern two-letter abbreviated codes for the states and territories originated in October 1963, with “LA” officially representing “Louisiana.”

“NOLA” has been cited in print since at least 1905. “NOLA Screening Co., 630 Poydras” was printed in an August 11, 1905 newspaper. “Nola Co., Ltd., 413 Hennen Building” was printed in a September 17, 1905 newspaper.

The popular website address of “NOLA.com” was trademarked with a date of first use from December 21, 2000.

Other New Orleans nicknames include “America’s Most Interesting City,” “Baghdad-on-the-Bayou,” “Big Easy,” “City That Care Forgot,” “Crescent City,” “Gateway of the Mississippi Valley,” “Hollywood South,” “Metropolis of the South,” “N’Awlins,” “No Orleans” (after Hurricane Katrina), “Northernmost Caribbean City” and “Paris of America.”


Wikipedia: New Orleans
New Orleans (/nuː ˈɔːrlᵻnz, -ˈɔːrli.ənz, -ɔːrˈliːnz/, or /ˈnɔːrlᵻnz/; French: La Nouvelle-Orléans [la nuvɛlɔʁleɑ̃] ( listen)) is a major United States port and the largest city and metropolitan area in the state of Louisiana. The population of the city was 343,829 as of the 2010 U.S. Census. The New Orleans metropolitan area (New Orleans–Metairie–Kenner Metropolitan Statistical Area) had a population of 1,167,764 in 2010 and was the 46th largest in the United States. The New Orleans–Metairie–Bogalusa Combined Statistical Area, a larger trading area, had a 2010 population of 1,452,502.
(...)
Nickname(s): The Crescent City; The Big Easy; The City That Care Forgot; Nawlins; NOLA

11 August 1905, The Times-Democrat (New Orleans, LA), pg. 9, col. 5 classified ad:
Cisterns screened; guaranteed to meet the requirements of the law; estimates on quantities. NOLA Screening Co., 630 Poydras. Phone Main 2775—L.

24 August 1905, New Orleans (LA) Item, pg. 9, col. 1 classified ad:
CISTERNS SCREENED
According to local requirements. NOLA Screening Co., 630 Poydras. Phone Main 2775-L

17 September 1905, The Times-Democrat (New Orleans, LA), pg. 12, col. 2 classified ad:
TWO new, modern houses, one block from Carrollton avenue. Apply Nola Co., Ltd., 413 Hennen Building.

24 September 1905, The Daily Picayune (New Orleans, LA), “Real Estate,” pg. 10, col. 2 classified ad:
TWO desirable lots on Napoleon Avenue.
NOLA CO., LTD.,
413 Hennen Building

10 December 1908, The Daily Picayune (New Orleans, LA), pg. 5, col. 6 ad:
NOLA READY RUBBER ROOFING
(...)
NEW ORLEANS ROOFING AND METAL WORKS

2 January 1910, The Daily Picayune (New Orleans, LA), pg. 11, col. 6 ad:
... Nola Metal Shingles, ...
NEW ORLEANS ROOFING AND METAL WORKS

10 April 1910, The Daily Picayune (New Orleans, LA), pg. 1, col. 1:
Phone, write or call, and let us show you our NOLA Brand of Dixie Product.
NEW ORLEANS ROOFING AND METAL WORKS,
SCOTT, ST. LOUIS AND TOULOUSE STREETS

Google Books
Sweet’s Catalogue of Building Construction for the Year 1911
New York, NY: THe Architectural Record Co.
1911
Pg. 431:
NEW ORLEANS ROOFING & METAL WORKS
(...)
NOLA METAL SHINGLES
NOLA HIP SHINGLES

30 April 1915, Variety (Los Angeles, CA), “New Orleans,” pg. 21, col. 4:
Fritz von Heel has been engaged to play juvenile roles with the Pathe-Nola Film Co. of this city.

3 August 1919, New Orleans (LA) Item, pg. 12, col. 1 ad:
CAFE-NOLA
(BRULO)
“CAFE (Coffee)
NOLA” (New Orleans, La.)
The Hotel Grunewald Caterers

16 May 1922, Houston (TX) Post, “Marine News,” pg. 13, col. 6:
VESSELS IN PORT
(...)
Nola, New Orleans

OCLC WorldCat record
Tantalizing Tilly : (jazz inspiring--jazz melody)
Author: Alma S Melton; Lo W Triay
Publisher: New Orleans (2209 Banks St., New Orleans) : NOLA Music Pub. Co., ©1925.
Edition/Format: Musical score : English

OCLC WorldCat record
Nav-sta-Nola pelican.
Publisher: New Orleans, La. : U.S. Naval Station, 1941-1942.
Edition/Format: Journal, magazine : Periodical : National government publication : English
Subjects
U.S. Naval Station (New Orleans, La.)—Periodicals.
Navy-yards and naval stations—Louisiana—New Orleans—Periodicals.

OCLC WorldCat record
NOLA, New Orleans pop-up map : all top attractions, fun & easy to read, fully indexed, 3D buildings, refolds easily
Author: Stephan Van Dam; VanDam (Firm); Rand McNally and Company.
Publisher: [Chicago, IL] : Rand McNally, ©2008.
Edition/Format: Map : English

PRI
Is something lost when we call New Orleans NOLA?
The World in Words

August 24, 2015 · 12:30 PM EDT
By Nina Feldman
(...)
Mark Romig is the president and CEO of the New Orleans Tourism and Marketing Corporation, the official promotion agency for the city. He says they decided to go with the phrase, “Follow Your NOLA” for their 2013 tourism campaign because it appeals to a new generation of visitors, looking for a different kind of tourism experience:
(...)
While its popularity might be new, the term itself is not. Nola first started to appear in early 1900s. There was a NOLA film company, a fraternal organization, a sheet metal company, a theater on St. Claude Ave in 1950.

Tulane-based cultural geographer Rich Campanella says the use of NOLA grew in the 1960s. That’s when zip codes caught on, making it easier to mail letters. Campanella speculates that people didn’t want to write out the whole name of the city and state and with zip codes, they didn’t have to.

Thirty years later, the local paper jumped in, adopting nola.com as its website URL.

(Trademark)
Word Mark NOLA.COM
Goods and Services IC 042. US 100 101. G & S: Computer services, namely, providing databases featuring general, local, national and international news and information of interest to specific geographic areas. FIRST USE: 20001221. FIRST USE IN COMMERCE: 20001221
Mark Drawing Code (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code 01.11.02 - Moons, crescent; Moons, half; Partial moons, including half moons and crescent moons (not a moon with craters)
26.01.02 - Circles, plain single line; Plain single line circles
Serial Number 76290229
Filing Date July 26, 2001
Current Basis 1A
Original Filing Basis 1A
Published for Opposition January 15, 2002
Registration Number 2558786
Registration Date April 9, 2002
Owner (REGISTRANT) New OrleansNet LLC CORPORATION LOUISIANA 400 Poydras Street, Suite 2480 New Orleans LOUISIANA 70130
(LAST LISTED OWNER) THE TIMES-PICAYUNE L.L.C. LIMITED LIABILITY COMPANY LOUISIANA 3800 HOWARD AVENUE NEW ORLEANS LOUISIANA 701251429
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record Eric E. Gisolfi
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE “NOLA” APART FROM THE MARK AS SHOWN
Description of Mark The stippling is a feature of the mark and does not indicate color.
Type of Mark SERVICE MARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR). SECTION 8(10-YR) 20120303.
Renewal 1ST RENEWAL 20120303
Live/Dead Indicator LIVE