A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006. Now a Popeyes fast food restaurant on Google Maps.

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Entry from May 09, 2015
“Once you go craft, you never go back” (craft beer adage)

“Once you go craft, you never go back” is a popular slogan of the craft beer movement. “Once you go craft, you never go back” was cited on Twitter on December 18, 2009. “I guess once you go craft you can’t go back” was cited in April 2010.
 
“Once you go craft, you never go aft” was posted by Creative Loafing’s beer writer Jonathan Wells on July 29, 2014.
 
   
Wikipedia: Microbrewery
A microbrewery or craft brewery is a brewery that produces a small amount of beer. Exact definitions vary, but the terms are typically applied to breweries that are much smaller than large-scale corporate breweries and are independently owned. Such breweries are generally characterized by their emphasis on quality, flavor and brewing technique.
 
Twitter
Jenny Phin
‏@stitchbitch
@allpointsnorth Once you go craft, you never go back.
12:39 PM - 18 Dec 2009
   
Jersey City (NJ) Independent
Atlantic City’s Celebration of the Suds: A Beer Fest Memoir
April 1, 2010 Melissa Surach
(...)
New Jersey (its brewers, at least) was well represented by the likes of Flying Fish and River Horse as well as smaller ones like Cricket Hill and Boaks. In addition to Jersey brews, most were regional craft beers from as far west as California, as far north as Quebec, and as south as Jamaica, with some real Belgium brews thrown in too. There were also some mass-produced domestic and imported swill like Michelob, but the lines for them were surprisingly short considering how many bros were there. I guess once you go craft you can’t go back.
 
Twitter
Jon Gilman
‏@jongilman
@DrinkCraftBeer Once you go craft, you never go back!
12:11 PM - 5 Aug 2010
 
Twitter
Beer from Here
‏@BeerFromHere
“Once you go craft, you’ll never go back.”
4:39 PM - 2 Dec 2010
 
Facebook
Horny Goat Brewing Company
June 3, 2012 ·
Once you go craft you never go back.
 
YouTube
Once You Go Craft You Never Go Back
Whats Brewin
Published on May 27, 2013
whatsbrewin.ca discusses the craft beer movement in Ontario.
   
Creative Loafing—Eat My Charlotte
Once you go craft, you never go aft
Posted By Jonathan Wells on Tue, Jul 29, 2014 at 9:30 AM
Editor’s Note: Meet Jonathan Wells, Creative Loafing’s new beer writer. We debut his monthly column, Beer All About It, in print and online later this week. Be on the lookout.
(...)
There’s a saying I think I just made up: Once you go Craft, you never go aft.” (In case you were unaware, aft refers to the back part of a boat, ship, or airplane.) Cute puns aside, there was an element of truth to that; a line had been drawn that I couldn’t go back across. I found the word “soulless” entering my vocabulary to describe beers that I once had an affinity toward. They tasted bland, boring, simply a means to an end. This new world of craft was exciting and varied, almost alive.

Posted by Barry Popik
New York CityFood/Drink • Saturday, May 09, 2015 • Permalink


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