A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

Recent entries:
“What could we accomplish if we knew we could not fail?” (9/20)
“Act your wage” (9/20)
Crooks In Action (Central Intelligence Agency or CIA nickname) (9/20)
“A politician would attend the opening of an envelope” (9/19)
“Driver carries no cash—he’s married” (bumper sticker) (9/19)
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Entry from March 05, 2006
“Pop. 208 Elev. 100 ft.” (Burritoville)
Burritoville is a Mexican food chain that began in 1992 on 78th Street and First Avenue. There is no town of Burritoville, but each Burritoville restuarant declares a population of 208 and an elevation of 100 feet.

14 December 1999, New York Times, pg. B6:
Steve Lynn, a founder of Burritoville, thinks that this is "because Mexican had a bad reputation as too spicy, too greasy, too gassy and too porky."

So, during the 1990's, the growing craze for healthier, fresher Mexican food in California and the Southwest took hold somewhat glacially in the city "because New Yorkers are reluctant to follow West Coast trends," said David LaPointe, Burritoville's chief executive and also a founder. When the first burritoville opened in February 1992, at 78th Street and First Avenue, "people from New York said, 'What's a burrito?'" Mr. LaPointe recalled, "but people who knew about fresh Mexican food from California simply said, 'Thank you for being here.'"

(Trademark)
Word Mark BURRITOVILLE
Goods and Services IC 042. US 100 101. G & S: restaurant services. FIRST USE: 19920316. FIRST USE IN COMMERCE: 19920316
Mark Drawing Code (1) TYPED DRAWING
Design Search Code
Serial Number 76052818
Filing Date May 19, 2000
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition March 26, 2002
Registration Number 2580917
Registration Date June 18, 2002
Owner (REGISTRANT) LaPointe, David INDIVIDUAL UNITED STATES 352 West 39th Street New York NEW YORK 10018
Assignment Recorded ASSIGNMENT RECORDED
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE

(Trademark)
Word Mark ENTERING BURRITOVILLE POP.208 ELEV.100FT. WE'RE MEXCELLENT!
Goods and Services IC 042. US 100. G & S: restaurant services. FIRST USE: 19920316. FIRST USE IN COMMERCE: 19920316
Mark Drawing Code (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code 02.01.01 - Busts of men; Heads of men; Men, heads, portraiture, busts
02.01.10 - Men, Spaniards or Mexicans, including men wearing sombreros; Mexican men; Sombreros, men wearing; Spaniards (men)
02.01.31 - Men, stylized, including men depicted in caricature form
02.07.01 - Groups, males
02.09.04 - Humans, including men, women and children, depicted sitting or kneeling
02.09.17 - Humans, including men, women and children, depicted riding horses and other animals
07.13.02 - Advertising, signs, alone; Street signs (not mounted)
09.05.05 - Sombreros, cowboy hats (10 gallon hats), other broad-brimmed hats
26.11.21 - Rectangles that are completely or partially shaded
Serial Number 74383883
Filing Date April 29, 1993
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition May 31, 1994
Registration Number 1850967
Registration Date August 23, 1994
Owner (REGISTRANT) BurritoVille Inc. CORPORATION NEW YORK 1489 First Avenue New York NEW YORK 10021
(LAST LISTED OWNER) BURRITOVILLE SYSTEMS, INC. CORPORATION DELAWARE 5 DAKOTA DRIVE-SUITE 302 LAKE SUCCESS NEW YORK 11042
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record ANDREW S. LANGSAM
Type of Mark SERVICE MARK
Register PRINCIPAL
Affidavit Text SECT 8 (6-YR). SECTION 8(10-YR) 20040924.
Renewal 1ST RENEWAL 20040924
Live/Dead Indicator LIVE

Posted by Barry Popik
Restaurants/Bars/Bakeries/Food Stores • (0) Comments • Sunday, March 05, 2006 • Permalink