“Shoppertunity” (shopper + opportunity) is a term that has been used in many retail store advertisements. “Shopper-tunities” has been cited in print since at least 1939 and “shoppertunity” has been cited in print since at least 1940.
 
A similar term is “shopportunity” (shop + opportunity).
 
 
15 November 1939, Alton (IL) Evening Telegraph, pg. 10, col. 5 ad:
SHOPPER-TUNITIES DAYS
(Liggett’s, The Rexall Drug Stores.—ed.)
 
8 July 1940,

(Lawrence, KS), pg. 5, col. 1 ad:
TOMORROW IS “SHOPPER-TUNITY” DAY
Penney’s
Shoppertunity Day
SPECIALS
(The term is used in advertisements for several stores, such as Penney’s and Montgomery Ward.—ed.)
 
15 December 1941, Kansas City (MO) Star, pg. 2, col. 3:
Adler’s presents a gift shoppertunity!
 
11 February 1953, Greensboro (NC) Record, pg. C-10, col. 2 ad:
Shoppertunity Days
(T-2 government surplus store.—ed.)
 
2 January 1957, The Oregonian, p.g 7, col. 3 ad:
Be here early for the best selection…don’t miss this great “shoppertunity.”
(Edwards home furnishers.—ed.)
 
13 December 1970, The Sunday Oregonian (Portland, OR), pg. 34, col. 1 ad:
Shoppertunity!
(Standard Furniture co.—ed.)
 
Twitter
Spencer Day
‏@SpencerDay
“Shoppertunity” might be the worst portmanteau ever created. “Staycation” follows right behind. Let’s never speak of them again! . 😊
3:14 AM - 19 May 2014
 
(Trademark)
Word Mark GOLDEN SHOPPERTUNITY
Goods and Services (CANCELLED) IC 035. US 101. G & S: PROVIDING PRODUCT SAMPLES, COUPONS, DEMONSTRATIONS AND INFORMATION TO SHOPPERS IN RETAIL STORES. FIRST USE: 19851216. FIRST USE IN COMMERCE: 19851216
Mark Drawing Code (1) TYPED DRAWING
Serial Number 73576099
Filing Date January 2, 1986
Current Basis 1A
Original Filing Basis 1A
Published for Opposition January 6, 1987
Registration Number 1434910
Registration Date March 31, 1987
Owner (REGISTRANT) PROCTER & GAMBLE COMPANY, THE CORPORATION OHIO ONE PROCTER & GAMBLE PLAZA CINCINNATI OHIO 45202
Attorney of Record LONNIE L. LORANCE
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Cancellation Date October 4, 1993
 
(Trademark)
Word Mark SHOPPERTUNITY
Goods and Services (CANCELLED) IC 035. US 101. G & S: PROVIDING PRODUCT SAMPLES, COUPONS, DEMONSTRATIONS AND INFORMATION TO SHOPPERS IN RETAIL STORES. FIRST USE: 19870503. FIRST USE IN COMMERCE: 19870503
Mark Drawing Code (1) TYPED DRAWING
Serial Number 73664910
Filing Date June 5, 1987
Current Basis 1A
Original Filing Basis 1A
Published for Opposition November 3, 1987
Registration Number 1474448
Registration Date January 26, 1988
Owner (REGISTRANT) PROCTER & GAMBLE COMPANY, THE CORPORATION OHIO ONE PROCTER & GAMBLE PLAZA CINCINNATI OHIO 45202
Attorney of Record LONNIE L. LORANCE
Prior Registrations 1434910;AND OTHERS
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Cancellation Date August 1, 1994