A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from May 22, 2014
Shopportunity (shop + opportunity)

"Shopportunity” (shop + opportunity) is a term that has been used in many retail store advertisements. “Shopportunity” has been cited in print since at least 1939 and “shopportunities” has been cited in print since at least 1940.

A similar term is “shoppertunity” (shopper + opportunity).

30 March 1939, Anniston (AL) Star, pg. 3, col. 6:
Pg. 13, col. 1 ad:
“Shopportunity Carnival” Features In
(Geo. Cater Furniture Co.—ed.)

25 November 1940, Amarillo (TX) Daily News, pg. 8, col. 1 ad:
Presents 2 Great

1 September 1946, Boston (MA) Sunday Herald, “Filene’s Basement 38th Year” by Jack Broudy, pg. 9, col. 1:
Filene’s Automatic Bargain Basement, the land of shooportunity for several million bargain sleuths a year, is celebrating its 38th anniversary with the same old policy of selling reliable goods at prices that are sometimes little short of Filenethropy.

1 December 1948, Trenton (NJ) Evening Times, “Shop Early For Overseas Food Package,” pg. 35, col. 5:
Christmas shopping begins early where overseas mailing is concerned according to Shopportunity, Inc. Shopportunity, Inc., is an international shopping service and food parcel service with headquarters at 505 Fifth Avenue, New York, 17, N. Y.,

22 May 1956, Boston (MA) Evening American, pg. 6, col. 1 ad:
Filene’s Automatic Bargain Basement
a top notch shopportunity

OCLC WorldCat record
Shopportunity : how to be a retail revolutionary
Author: Kate Newlin
Publisher: New York : Collins, ©2006.
Edition/Format: Book : English
Database: WorldCat
“Business strategist Newlin provides an insider’s view of how consumers’ needs and wants are researched and identified at the manufacturing and marketing level of companies, and then systematically ignored by those same manufacturers and their retailers when it comes time to bring brands to market. She calls for nothing less than a total re-imagination of the process."--BOOK JACKET.

Urban Dictionary
Any opportunity one has to shop. A combo of the words “shop” and “opportunity”.
Lisa: We were gonna go skiing, but I think we just passed a mall.
Anne: We can ski any time! Right now we can’t afford to pass up this shopportunity.

by Dr Lina P June 11, 2009

@Bartley_s @RoundHillResort @therealthingsja Next time, for sure! Always looking for a new #shopportunity!
10:58 AM - 15 May 2014

Posted by Barry Popik
New York CityWork/Businesses • Thursday, May 22, 2014 • Permalink