A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006. Now a Popeyes fast food restaurant on Google Maps.

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Entry from February 17, 2008
SoHell (South of Hell’s Kitchen)

SoHell (south of Hell’s Kitchen is a neighborhood name that was coined by New York magazine in August 2006. (The Gothamist citation below is from August 8th, but New York magazine dates its issues about a week in advance.)
 
The neighborhood nickname “SoHell” has never been an official one and has had limited acceptance and use.
 
     
Gothamist
August 8, 2006
Bigger Javits Expansion, But Who Will Pay?
The Javits expansion seems like the sleeping giant in all the new developments - the Atlantic Yards affects more of a residential population, but the Javits Center is a big bet about how business can grow in Manhattan - and it’s part of the emerging “SoHell.”
 
New York magazine
Welcome to SoHell
The flea market has settled in for good, the High Line park is on its way, and while there are still a lot of desolate blocks, SoHell is becoming more than a grungy corridor for commuters to rush through. Gourmet-food bargains, avant-garde arts, a bird refuge tucked below the Javits Center, friendly bars, and abundant river views make this a neighborhood you might want to spend some time in.
By Alec Appelbaum
Published Aug 13, 2006
 
Curbed
Nabe Name Report: Hello, SoHell
Monday, August 14, 2006, by Lockhart
Besides the above map—which we enjoy for reasons including the fact that Madison Square Garden, from above, looks rather like a toilet—we’re indebted to New York for the new neighborhood monicker SoHell, not to mention this perky prose about the nabe South of Hell’s Kitchen: “The flea market has settled in for good, the High Line park is on its way, and while there are still a lot of desolate blocks, SoHell is becoming more than a grungy corridor for commuters to rush through.”
 
All well and good, we guess (though let’s be forthright: the area around MSG is still a complete shithole) but if so, the neighborhood that Jeff Koyen christened Lohki a few years ago deserves a shiner new name. Ideas?
 
The Real Deal
August 14, 4:51 pm
SoHell—you’ve never heard of it?
Those blocks from 30th to 42nd streets west of Seventh Avenue that some people call SoHell (as in South of Hell’s Kitchen) continue to gentrify. Tucked between the northern reaches of Chelsea and below Hell’s Kitchen and the Upper West Side, the area has drawn gourmet-food retailers, avant-garde artists, and even a bird refuge.

Posted by Barry Popik
New York CityNeighborhoods • Sunday, February 17, 2008 • Permalink


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