The term “story food” was coined in Newsweek‘s “Cutting Edge Chefs Serve Up Food That Tells a Story” by Bruce Palling on may 6, 2014. Food tells a story just like the old saying of “every picture tells a story.” Palling wrote:
“However, ‘story food’, where certain dishes are said to remind the chef of his own childhood memories, or perhaps of events relating to his or her region, is catching on with renowned chefs in Modena, London, Singapore, Marbella and even Shanghai.”
Cutting Edge Chefs Serve Up Food That Tells a Story
By Bruce Palling
Filed: 5/6/14 at 5:29 AM
We all know that old saying, “every picture tells a story” (though probably not that it was first used in an advertisement for backache kidney pills), but, nowadays, it seems the latest trend in haute cuisine is that every dish should tell one too. Not that stories provoked by food memories are a new phenomenon – after all, a century ago, Marcel Proust chose to use involuntary memories, prompted by eating his mother’s madeleines, to evoke his vanished childhood, which began À la Recherche du Temps Perdu (In Search of Lost Time) now considered, perhaps, the greatest 20th-century novel.
However, “story food”, where certain dishes are said to remind the chef of his own childhood memories, or perhaps of events relating to his or her region, is catching on with renowned chefs in Modena, London, Singapore, Marbella and even Shanghai.
The “story food” concept has just begun, but more and more serious chefs around the globe are playing with the idea.
The rise of “story food” http://bit.ly/1kTpUj3 via @Bruce_Palling and @Newsweek #food #dining #trends
12:12 PM - 6 May 2014
Newest trend in haute cuisine: “story food” where dishes remind chef of memories or events related to his/her region http://ht.ly/wAssu
12:05 PM - 7 May 2014
From @Newsweek & @Bruce_Palling “Story Food” w/@danigarcia_ca @massimobottura @ChefAndreChiang @tomsstory Link: http://tinyurl.com/mo8cc6e
6:35 PM - 7 May 2014