A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from January 18, 2014
Stupor Bowl (stupor + Super Bowl)

The Super Bowl is the championship game of the National Football League. The first Super Bowl was held in Los Angeles, California, on January 15, 1967; the Green Bay Packers defeated the Kansas City Chiefs, 35-10.

The Super Bowl has so much pre-game hype that the actual game is often called the “Stupor Bowl.” The food and drink associated with Super Bowl parties add another reason for the “stupor” nickname.

“Stupor Bowl” was cited in print before the first Super Bowl was even played. Gene Ward of the New York (NY) Daily News wrote on January 11, 1967:

“In fact, and to be brutally frank, this could wind up being labeled the ‘Stupor Bowl.’”

Another nickname for the Super Bowl is “Stupid Bowl.”


Wiktionary: stupor
Noun
stupor
(plural stupors)
1. A state of reduced consciousness or sensibility.
2. A state in which one has difficulty in thinking or using one’s senses.

Wikipedia: Super Bowl
The Super Bowl is the annual championship game of the National Football League (NFL), the highest level of professional American football in the United States, culminating a season that begins in the late summer of the previous calendar year. The Super Bowl uses Roman numerals to identify each game, rather than the year in which it is held. For example, Super Bowl I was played on January 15, 1967, following the 1966 regular season, while Super Bowl XLVII was played on February 3, 2013, following the 2012 season.

11 January 1967, San Diego (CA) Union “40,000 Ducats Unsold: Super Bowl Needs Super Salesman” by Gene Ward (N. Y. Daily News Dispatch), pg. C-3, cols. 1-2:
LOS ANGELES—They haven’t bought the Super Bowl around here, at least not yet.
(...)
In fact, and to be brutally frank, this could wind up being labeled the “Stupor Bowl.”

17 January 1967, Austin (MN) Daily Herald, “Opinions of Others,” pg. 4, col. 1:
STUPOR OF THE SUPER BOWL
Is it the Super Bowl or the Stupor Bowl?

Take your choice.

It seems almost inconceivable that the Green Bay Packers and the Kansas City Chiefs can come up with a super game for the Super Bowl to equal all the ballyhoo of the television people.
(...)
-- MANKATO FREE PRESS

Google Books
Pro Football’s All-time Greats:
The Immortals in Pro Football’s Hall of Fame

By George Edward Sullivan
New York, NY: Putnam
1968
Pg. 48:
Never before in the history of the Bears had so many points been scored against them. One writer called the shambles the “Stupor Bowl.”

Sports Illustrated
February 08, 1971
19th Hole: The Readers Take Over
(...)
I suppose this Stupor Bowl will be called “a great defensive battle,” but to me it was more like two old ladies fighting feebly over an elastic girdle marked down in price.
DENNIS NEWMAN
Racine, Wis.

Google Books
Best Sports Stories
Edited by Irving T. Marsh and Edward Ehre
New York, NY: E. P. Dutton, Incorporated
1972
Pg. 10:
Mickey Herskowitz, writer, editor, entrepreneur (he was a magazine publisher, too) can be one of the funniest men alive and his prize news- coverage story, “The Stupor Bowl” (about the 1971 Super Bowl), indicates that.

Google Books
Sports in America
By James Albert Michener
New York, NY: Random House
1976
Pg. 373:
Why is it that broadcasts of the football Super Bowl have been so uniformly dull — fans call it the Stupor Bowl — while telecasts of the baseball World Series have been so superlative?

Urban Dictionary
Stupor Bowl
Occurs around the middle of the third quarter of the Super Bowl. The Stupor Bowl is when the guys who have been drinking since 2:00 finally collapse into a drunken stupor in front of the TV.
Damn dude, what was that noise? Oh its just Dave; stupor bowl...Oh crap he just puked in the dip.
by KungFu Donut February 07, 2008

Twitter
Paula Hendrickson
‏@P_Hendrickson
I hope #PuppyBowlX’s penguin cheerleaders make StuporBowl ratings plummet. (Not a typo. Love puppies, hate sports. Football = Stupor Bowl.)
4:18 PM - 17 Jan 2014

Posted by Barry Popik
New York CitySports/Games • Saturday, January 18, 2014 • Permalink