"One and done” means that a star high school basketball player plays one year in college, and then announces that he is turning professional. There often is little incentive to do well at academics.
University of Kentucky head basketball coach John Calipari defended a player’s right to turn professional, but didn’t like the term “one and done.” He asked for suggestions for a replacement term, and Kentucky fan René Cornette came up with “succeed and proceed.” Calipari liked the saying, pointing out that players who turn professional before graduating have succeeded in athletics and should be allowed to proceed to the professional ranks.
“Succeed and proceed” was trademarked by the University of Kentucky on April 2, 2014. The saying was printed on T-shirts.
Succeed and proceed. Become familiar with that term. #BBN
10:23 AM - 3 Apr 2014
The Huffington Post
John Caliapri Wants Kentucky Players To ‘Succeed And Proceed’ And Not Just Be ‘One And Done’
by Chris Greenberg
Posted: 04/05/2014 5:08 pm EDT Updated: 04/05/2014 5:59 pm EDT
John Calipari doesn’t want his players at Kentucky to just be “one and done.”
No, this doesn’t mean that Kentucky will stop recruiting talented high school players with NBA aspirations. It means that the Wildcats’ polarizing coach wants everyone to stop using the pejorative “one and done” phrase to talk about young men with the talent and training to secure a job in the NBA after only a year in college. Holding court with the media at site of the 2014 Final Four, Calipari suggested “succeed and proceed” as a more apt replacement phrase.
New York (NY) Times
‘Succeed and Proceed,’ to Instant Riches
APRIL 7, 2014
ARLINGTON, Tex. — Throughout the course of an intriguing N.C.A.A. tournament, John Calipari spoke about the transformation that took his team of freshmen from midseason mediocrity to the N.C.A.A. championship game, where it lost to a veteran Connecticut team. But the most compelling change was how Calipari has transformed his pregame and postgame interview sessions into small revivals and prayer meetings, promoting and preaching the gospel of Kentucky basketball, defending and explaining a recruiting system praised and vilified as “one and done.”
Expressing concern lately that the idea of players’ brief stays in college before heading off to collect N.B.A. riches — the so-called one-and-done career — has come to be viewed negatively, Calipari came up with a new phrase: Succeed and proceed.
“This is about the kids to me,” Calipari said. “So I said, ‘Why don’t we make this about succeed and proceed?’ If you don’t succeed, you can’t proceed. If you do succeed, you can proceed. It’s just how it is.”
A Sea of Blue (University of Kentucky blog)
Kentucky Basketball: Succeed and Proceed - The Fan Behind the Slogan
By Keith Garrett @_KeithGarrett on Apr 15 2014, 12:25p
This UK fan came up with the slogan that showed up on the players during the Final Four, and on royal blue T-shirts in stores all across the Commonwealth. Her name is René Cornette, and she is from Harlan, Kentucky.
So here we are, you are the brains behind “succeed and proceed.” Tell us a little about how you came to the slogan.
“When I heard about Coach Cal wanting suggestions from fans to replace “One and done,” I just started thinking about what our players truly represent. Our Kentucky players are here to be successful. They want to hang banners, win games, and make their mark on Big Blue History. They love our university and fans and just like us once they get a taste of the Kentucky life, it turns their blood blue. That cannot be diminished or ignored just because they may not be your typical four-year player. Our players succeed at UK and as a result, they have to proceed on to the next level, which is the NBA. That is what “Succeed then Proceed” means. It is the embodiment of what our players truly represent. It is who they are at their core.”
Word Mark SUCCEED AND PROCEED
Goods and Services IC 025. US 022 039. G & S: Clothing
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 86239631
Filing Date April 2, 2014
Current Basis 1B
Original Filing Basis 1B
Owner (APPLICANT) University of Kentucky state university UNITED STATES Joe Craft Center, 338 Lexington Avenue Lexington KENTUCKY 40506
Attorney of Record Michael S. Hargis
Type of Mark TRADEMARK
Live/Dead Indicator LIVE