“The best way to go into business is with high hopes and low overhead” is a business quotation of unknown origin. “With high hopes and low overhead” was cited in print in 1973, but the first part of the quotation was not present. “The best way to go into business is with high hopes and low overhead” was published in a 1980 book of quotations.
15 March 1973, Kingsport (TN) Times-News, ‘Stone Drive ‘Circus’ Steals Quietly Away” by Joan Roesgen, pg. 1-B, col. 1:
Crickett has his case put off till Wednesday, and on Saturday he and Dykes are out there (Col. 2—ed.) on the auction block with high hopes and low overhead.
Google Books
14,000 Quips & Quotes:
For Speakers, Writers, Editors, Preachers, and Teachers
By E. C. McKenzie
Grand Rapids, MI: Baker Book House
1990, ©1980
Pg. 57:
The best way to go into business is with high hopes and low overhead.
Google Books
Raising Your Business:
A Canadian Woman’s Guide to Entrepreneurship
By Joanne Thomas Yaccato and Paula Jubinville
Scarborough, Ont.: Prentice Hall Canada
1998
Pg. 85:
The best way to go into business is with high hopes and low overhead.
Morgan Marketing Solutions, Inc.
INSIGHTS & JOY
A business newsletter with Pizzazz!
October 21, 2004
(...)
If you’re going to go into business, do so with high hopes and low overhead!
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The best way to open a business is with high hopes and low overhead. - Joe Moore #quotes
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Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006. Now a Popeyes fast food restaurant on Google Maps.
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Above, Big Apple Corner at 54th Street and Broadway in Manhattan. Google Maps. Stolen and missing, 2021-2024.
Above, John J. Fitz Gerald, from the Aug. 15, 1931, Binghamton (NY) Press, pg. 14.
Listen to Robert Emmerich introduce "The Big Apple," a hit song from 1937. Music written by Bob and performed by Tommy Dorsey's Clambake Seven with Bob on piano. Lyrics written by Buddy Bernier and sung by Edythe Wright. Audio provided by Dorothy Emmerich.
Also listen to a 1937 "The Big Apple" song by Ozzie Nelson and his Orchestra. See a 1929 photo of John J. Fitz Gerald and a 1931 photo of John J. Fitz Gerald.
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