"The man who stops advertising to save money is like the man who stops the clock to save time” is a popular saying that newspapers and magazines have used to promote advertising. The saying has often been credited to the famous Americans Thomas Jefferson (1743-1826) and Henry Ford (1863-1947), but there’s no evidence that either one of them said it.
“Buying cheap cigars to save money is like stopping the clock to save time” was used in a Devona cigar ad in 1908. “Stopping an ad to save money is like stopping a clock to save time” was cited in a trade publication in April 1910. Abe Martin, “Kin" Hubbard‘s newspaper cartoon character, said in 1916, “The man that don’t advertise may know about his own business, but nobody else does. You might as well stop the clock to save time as to stop advertising to save money.”
3 October 1908, Altoona (PA) Mirror, pg. 4, col. 5:
Buying cheap cigars to save money is like stopping the clock to save time. Smoke the “Devona” cigar.
28 April 1910, N.A.R.D. Notes (National Association of Retail Druggists), pg. 259, col. 1:
POINTS ON PUBLICITY.
Stopping an ad to save money is like stopping a clock to save time.
4 September 1915, Michigan Manufacturer and Financial Record, pg. 16, col. 1:
Stopping an advertisement to save money is like stopping a clock to save time. Advertising is an insurance policy against forgetfulness. It compels people to think of you.
15 March 1916, The St. Louis Lumberman, pg. 11, col. 3:
The man that don’t advertise may know about his own business, but nobody else does. You might as well stop the clock to save time as to stop advertising to save money.—Abe Martin, Kin Hubbard’s quaint character in Indianapolis News.
25 September 1917, Brick and Clay Record, pg. 598:
TO STOP advertising to save money is like stopping a clock to save time.
-- The Little News.
February 1918, The Rotarian, pg. 80, col. 3:
To stop advertising to save money is like stopping a clock to save time.—The Little News
Google News Archive
4 June 1921, Pittsburgh (PA) Press, “An Editorial on Advertising,” pg. 6, col. 7:
These 100 per cent business men do not attempt to save money by cutting out advertising, because they know that would be like the man “who stops the clock to save time,” and you, the customer, will not attempt to spend your money without first reading advertising, if you want to make every buying dollar do its full duty.
26 August 1957, Aberdeen (SD) American-News, “Earl Wilson in South America,” pg. 4, col. 5:
EARL’S PEARLS...The man who stops advertising to save money is like the fellow who stops his clock to save time.
Google News Archive
19 February 1958, The Leader-Post (Regina, Saskatchewan), pg. 12, col. 3 ad:
(and if he didn’t he should)
“Man Who Stops Advertising to Save Money—Is Like Man Who Stops Clock to Save Time”
Is An Investment...Not An Expense!
Google News Archive
17 November 1960, St. Maurice Valley Chronicle (Three Rivers, Quebec), pg. 5, col. 6:
“Mon who stop advertising to save money...lime man who stop clock to save time”. To promote your business and keep up with competition, use the pages of this weekly paper regularly.
St. Maurice Valley Chronicle
Noozhawk (Santa Barbara, CA)
Paul Burri: Cut Advertising; It’s Too Expensive
When times are slow, marketing is even more crucial for your business.
By Paul Burri | Published on 12.14.2008
Now here’s another lesson from the advertising experts. Do not cut your advertising budget when things get slow. That’s what many businesses do but it is exactly the wrong thing to do. Henry Ford was supposed to have said, “A man who stops advertising to save money is like a man who stops a clock to save time.”
The man who stops advertising to save money is like the man who stops the clock to save time.
New York City • Work/Businesses • (5) Comments • Monday, May 21, 2012 • Permalink
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If you have a business don’t stop advertising your product. This way you never stop earning. Just be wary of what advertising is cheap and has a good outcome.
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